Logitech CEO lays out the potential future of the mouse and keyboard. Logitech is working on a forever mouse that has a subscription-based model.
During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
How many firmware updates can we really expect for a mouse?
Almost none, why the hell would a mouse ever need firmware updates except to fix fuckups? It has one job, translate clicks and movements into signals for the computer.
This from a company who refused to update their drivers for a USB speaker system for 7, even though it was still actively being sold at stores.
I had bought it a few months earlier at a Fry's, on sale. I think the sku was just about 2 years old, just expiring on their support policy, as a new OS dropped.
Their customer support told to me kick sand.
Fuck Logitech. Their Mice are the only thing I've continued to use because they are actually reliable. But now they're trying to enshitify that behind a subscription, so that's it.
Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
Bull-fucking-shit. That's just not how any of this works.
There are plenty of companies that make appliances that last a long fucking time, and don't have to rely on fucking DLC micro transaction AI bullshit. The reason Instant Pot went bankrupt is the same reason a ton of popular companies have recently had issues: They got bought by private equity (who also owned Pyrex and fucked them over), saddled with a shitton of bad debt, squeezed of every bit of brand value they had, and then left to fall apart as the PE firm made off with millions.
The fact that the writer correlated "quality, durable good" with "unsuccessful business and bankruptcy" is absolutely one of the worst takes, and really shows just how pervasive this disgusting idea of "must be disposable to be profitable" really is.
Partially true, but also they wouldn't invest in something that lasts forever (without it costing an absurd amount of money or the subscription requirement). I like this video that shows the issue pretty well. (TLDW: Communist Germany made glass so durable it didn't break as a product to sell to the west. No company would purchase it though because they made most of their profit from selling replacements. The glass is now what we call Gorilla Glass, which is really only available on phones, which are designed to be replaced every few years anyway.)
100 years ago there was a meeting amongst lightbulb manufacturers that all collectively agreed to only design light bulbs to last about 1,000 hours. They were known as The Phoebus Cartel and Included Phillips and GE. Up until this agreement lighbulbs were typically lasting up to 2,500 hours. The manufacturers essentially created the concept of planned obsolescence because people weren't buying as many lighbulbs as they wanted and it was decided to stop making longer lasting bulbs with higher costs. The whole thing started falling apart (competition of non members that were making bulbs, but they were all small operations, as well as patent expirations that GE had) and the start of world War two pretty much broke it up, as the Cartel couldn't keep everything regulated and tested due to all the travel restrictions and such. But it still remains as the first global wide creation of planned obsolescence.
Extra fun fact: the common light socket screw design/size has remained the same since 1880.
Logitech's desire to put AI in my IO devices is exactly why I am moving to a different manufacturer. I want solid hardware, not hardware as a service. HP also is trying this with printers and it's total bullshit.
If I am paying a monthly fee, I'd better not also have to buy garbage hardware. That better be provided for free and replaced when it inevitably fails.
Coupling subscriptions with forced obscolecence is a nightmare. If HP made the best printer money could buy, using it with a subscription model would be a hard sell. But they make shit printers that die at the drop of a hat, so coupling them with a subscription is asinine.
Logitech makes a decent mouse, passable webcams, and shit keyboards.
Just in case anyone from Logitech ever reads this, I own 2 MX Verticals, an MX Ergo, and an MX Master 2S. I love them all, but I'd rather use an OEM bog standard Dell mouse than pay for a subscription.
They way I got introduced to hardware as a service is that it was a solution to planned obsolescence.
In theory, a hardware subscription means that if you pay for X months of that hardware, you gonna get it. Doesn't matter if it breaks, it should be replaced while your subscription lasts.
So taking that into account, the less the hardware breaks, the more profit they have. So not only should it eliminate planned obsolescence, it would make engineering for durable products an actually very profitable business.
It's really insane that they want the good press and loweree manufactured volume of a quality item... But also for it to fail and you need to buy up whenever they arbitrarily say so.
It's horrifying. Absolutely broken fucking mindset that only works if we truly are trapped having to buy from them and I just don't see how that can be true before someone says fuck it and competes.
It's so grossly profit seeking I just will feel really defeated if it actually works.
The Logitech UltraX Flat was hands down the best keyboard I ever used in my life. Sadly after decades of use (with a ps/2 to usb adapter) at some point some key pressure sensors started failing, so I had to switch. But I swear if I ever see a new one on ebay, I'll get it in a heartbeat.
I've already got a Forever Mouse though... I'm using a $25 Logitech M705 I bought 10 years ago, before they cheaped out and replaced the metal scrollwheel with a plastic one. Works great. I have to replace the battery once every two years or so. I've got an 11-year-old Logitech mouse at work too.
My MX510 from 2005 died recently. I'm sure it's just a cable issue since if I straighten it out perfectly, once in a while I can still get a signal through. So I'm contemplating of desoldering it and put a new one in, it was otherwise flawless.
The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
Man, we had to replace the fuse on ours four times before we gave up on it; I don't think 'product longevity' was a major factor in the brand's downfall. It also did a shit job of cooking rice.
I also highly doubt Logitech's ability to make a "forever" mouse with how many I've had to RMA due to faulty left click switches. Get your product design, supply chain, and QA in order before you start trying to tie people down with wholly unnecessary and unwanted subscriptions. Shitty ent seeking MBA vampires fucking everything up for everyone.
Oh see I didn't interpret the forever mouse as a single product, more likely they'd like to use even cheaper switches and components and make RMA/replacement normal under the subscription. New mouse every year for just $14.99/month - what a deal! Right, guys? Guys?
The Instant Pot is actually great at cooking rice using the pot-in-pot method: put a plain metal bowl with your rice and water (usually 1:1 ratio) in the Instant Pot on a wire rack and add about 1 1/2 cups of water to the Instant Pot. Steam for 10 minutes for white rice. Perfect every time.
Another proof ceo's that most of those cunts in charge either got there by winning the birth lottery or bullshitted their way up and are complete clueless idiots. Any sane person with an idea of what they are doing knows its all bullshit.
yeah, I've always gone for Logitech and they have had great customer support. i guess I'll have to look for something else next time i replace a peripheral.
Really? They went to shit over a decade ago. Cheap $30 Chinese Amazon mice surpassed Logitech in quality around 2013. I was getting so sick and tired of spending $80 on a mouse with a middle click that was going to break in a couple of years.
Yeah I bought a Logitech mouse and a little after a year the right click went bad. It would randomly click twice, never stop clicking, or not click at all. I ended up ordering some replacement japanese switches on digikey for like $5, unsoldered the old ones and resoldered the new ones. It's been close to 10 years now and with the new switches, it's the best mouse I've ever owned. I'm not happy with Logitech but I am happy with my custom mouse
The answer to this is simple. Go private. Get a buyout and delist so you aren’t literally required to permanently and constantly grow your company bigger and sell more than you did last year for the rest of eternity in the name of the almighty shareholders.
Sell great hardware to people who need it, develop a loyal fan base, and treat them right, forever. I guarantee that the rate of valid, reasonable purchases of high-quality, durable new mice and keyboards is more than enough to sustain a very healthy company full of very talented employees forever, as long as they aren’t required to always make more money than ever before.
Allow me to translate the business language to understandable terms....we (Logitech) will sell customers (us) a hook. When they bite, they bite forever. They will pay us (Logitech) to use their own hardware! What a bunch of idiots!
Additionally I would like to propose that we don't sign up for apple or other fruit rentals or delivery subscriptions. If you want a banana, go to the market and get one. Then eat the banana. It should cost only a few cents since you basically consume the thing. Now, if you want a mouse, go to Amazon and buy one from there that is not Logitech. Then just hook it up to the computer and use it! That's it! In fact, if you don't return it, your compromise with the seller ends when they deliver it to your door. Both you and the seller walk away happy. There's no fucking subscription to a mouse! WTF! That's a company with two legs just about done shooting one off.
Well switches for their MX Master series break all the damn time.
I hate that I keep buying them, but they really are a perfect mouse other than the fatal flaw that pops up about 19 seconds after the warranty expires...
Yeach unfortunetly purerly from ergonomical point of view those mf truly make the best mouses at every price point . Cheap 10 dolars mouse and keyboard, still the best ergonomics for this price.
Lift , ergonomical mastery ,pure joy to use. Unfortunetly switch broke after a year and a half and since it was company provided mouse from the time when they went on a shopping spree for office equipment they dont have then anymore ( i literaly took the last one ). Now the only replacment i got is the cheap mouse and keyboard also from Logitech that on the other hand refuses to break and i want a goddam excuse to buy myself something better.
I'm at the point where I'm maintaining three classic thumbball mice with a bag of replacement microswitches. I wouldn't consider that viable for the typical consumer, but it works for me. Also these particular bluetooth models come with their own USB-A receiver, so I don't rely on software updates either.
That said, the ploopy thumbball may be my next daily driver.
same. every logitech peripheral i've ever had was great, and the one time an old mouse i'd been using for 2 years broke, i emailed them about it and they sent me a MX master 2S, which was several tiers above the one i had, for free.
Another piece of the Forever Mouse puzzle is the software. Logitech uses its Options Plus software which essentially walks people through making prompts to interact with AI. But Faber says this is just the start:
This is intended to appeal to investors instead of customers.
Oh I have a Forever Mouse. Bought a Microsoft Intellimouse Optical in 2001 or so. Still works. Use it with my Raspberry Pi sometimes. Also bought another Microsoft wireless laptop mouse like a decade ago. Still works just fine.
...The Logitech mouse that I bought against my better judgement in 2020 is starting to show signs of fatigue.
Also how the everliving hell do you add AI to input devices? Are they just going to guess what I'm pointing at?
Also how the everliving hell do you add AI to input devices?
Think one of those UI's that move your mouse to an "OK" button, but even worse, and everywhere (..ehm, everywhere it feels like). Add a Crowdstrikeability potential and you've got your AI crap. What's not to love about it? (and by "love" I mean "hate"...)
I don't see the point of this. Why would a mouse need constant software updates? I could plug in a 20 year old mouse and it would work just fine on my PC, no updates needed.
This reminds me: I got a Logitech mouse as a gift a while back, and to get it functioning I needed to install a settings app for it for some reason. Today, I find in my Task Manager that they somehow installed an AI assistant platform thing using that settings app. I'm currently in the market for a new mouse lol.
The first thing I did after purchasing an MX Master a few years ago was block the update server, after realising it downloads update binaries over plain HTTP and tries to automatically run them on boot 🤡
Very nice mouse tbh, just such a shame the company and their software is toilet water
Since we’re pretty much all in agreement that Logitech has enshittified with the Great Ones like Ubisoft, Hewlett Packard, and more, let’s talk about our last great products they made that we will no longer recommend! 😃
These are all my products that I love, and have been extremely high quality. All of them work just fine to this day!
Logitech G502 Proteus Spectrum mice (I own two, bought in 2018 I believe and still using)
Logitech C920 1080p 30 FPS webcam
Logitech G613 Lightspeed Wireless keyboard (great keyboard I use for work, hate that the keys are painted and will eventually wear away)
Logitech G603 Wireless Mouse (for work, works fantastic!)
Logitech Litra Beam LED lights (I own two)
Oh Logitech. Why can’t you just make products we can own instead of following the greedy “As a Service”? Ah well! Bound to happen one day (Steam, please please don’t ever become public).
I have a Logitech G710+. After years (like 8) of use, the keycaps were starting to crack with age. I reached out to Logitech and they sent me all new keycaps, free of charge, despite being several times past the warranty period.
That's quality right there. You probably would have bought those key caps, but they just sent them to you for free. That's going above and beyond, and that's how you keep a customer. Noctua is all about that, and I'll continue to buy their products and recommend them.
Such a shame, Logitech. You were great but now you're turning into crap.
Same with me! I bought that keyboard because at the time it was the cheapest mechanical keyboard I could find that wasn't an Aliexpress special, and it's still working well for me.
The keycaps for that keyboard have a known design issue - the plastic part that connects it to the key is too thin and breaks easily - which is why I think they're willing to send out free replacements.
Hello fellow GOG fan! I own 620 games on GOG, and I license 214 games on Steam. Granted some of those Steam games do not have DRM, so consider that an estimate.
Man you sound almost exactly like me lol. A lot of angry persons who have been burned by companies are becoming like us. What sent me over the edge was when Ubisoft threatened to shutdown their legacy activation servers, which would have led to me losing the DLC I purchased for my physical Wii U copy of Splinter Cell Blacklist. They backpedaled after significant fan backlash, but now I’ve been radicalized. I avoid “as a service” to the best of my ability and am deliberately hostile to these corporations.
That's a fair point. It's interesting because this month I was considering upgrading my webcam to a 1080p 60fps one and certainly was going to consider them. I probably would have lightly researched a new Logi webcam and then bought it considering their track record and how wonderful my products have been.
I want to give companies my money in exchange for good products, but it's weird! My morals won't let me for some reason. It's like I don't agree with Logitech or something! Oh well! I'll keep my money in my pocket and save it for a better product that doesn't treat their customers like cattle.
I bought half a dozen G502's when I found out they were changing them many years ago, and I've only opened 1 of them. Pretty sure I'm good for life at this point.
I like the M705 for my work PC. Wireless and the batteries literally last for years. They do eventually die to the 'double click of death' so no points for longevity of hardware.
Also have a G13 that I like. Never found a better gaming half-keyboard but they stopped making them a long time ago.
Dude, the G502 is such a great mouse. Mine has lived through so many years of gaming and is still chugging!
If you get ~7 years of life out of the M705, I would consider that to be quality since it would last through thousands of hours of usage. Any less and I would consider it a dud product, but that is certainly my opinion only there.
Never heard of the G13 before, so I looked it up and I think that's pretty cool! This would have been a product I would have to try to see if it would fit my use case for gaming. A mini keyboard with a joystick seems cool, and admittedly I'm hovering my left hand in the air and trying to mimick what that would be like. Hard to conceptualize without actually trying it! I hope you got good use out of it, it does seem really cool.
If Logitech didn't enshittify, they should've made their own version of the Power Glove. 😀 The Power Glove was way before my time on Earth, but man that would've been cool to see for PC.
I hear you dude. That 10+ year reputation is what drove me to buy their stuff, along with all the glowing user recommendations.
I heard that you can make the rubber last longer on mice by periodically cleaning them to slow their chance of breaking down, but I never experienced the rubber actually separating. That happened to my spouse's Razer mouse (heh, that rhymes).
But I suppose that, apart from this whole post's focus on "as a service", that possibly Logi products have begun to go downhill quite recently. I wouldn't know, all of mine have been great. Sucks for your MX mouse, but I feel you on the uncertainty of buying future Logi mice.
Not only that, but there's a 100% chance they sell this shit to you as a forever mouse, then in a few years if it's not making them money hand over fist, they'll discontinue it and keep your money.
Weird, I've had my mouse practically forever and it works just fine. I guess I better throw it in the trash so I can jump on this subscription based opportunity.
You know, a subscription-based, AI-enhanced mouse is exactly what I've been looking for. I'm so pumped! And for only $200 upfront plus a monthly subscription? Sign me up!
I hope they'll also make it easy for me to top up my monthly mouse-click credit through an app that just needs to know my precise location and my contacts and be allowed to display itself over other apps for accessibility reasons. Hopefully I can even check my mouse's status remotely through the app too, and adjust the colour of its LEDs to reflect my unique personality.
And maybe they'll even be able to personalize my mousing experience so my mouse can serve me better, by anonymously tracking what I hover over and click on. That'd be fantastic. And if the AI could also use this information to notify me about relevant deals and offers from their trusted partners, that would be the cherry on top.
This is going to be great! Thanks Logitech - I love it!
I’m going to ask this very directly. Can you envision a subscription mouse?
Possibly.
And that would be the forever mouse?
Yeah.
So you pay a subscription for software updates to your mouse.
Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.
But it’s a mouse.
But it’s a mouse, yeah.
I think consumers might perceive those to be very different.
[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.
Okay...
Also from that interview:
Some only have a mouse or only a keyboard, but many of them have both. But the thing that shocked me was that the average spend on that globally is $26, which is really so low. This is stuff you use every day, that sits on your desk every day, that you look at every day. That’s like the price of four coffees at Starbucks or less than a Nike running shirt. There is so much room to create more value in that space as we make people more productive — to extend human potential.
Guys, you are not giving Logitech enough money! You can do better!
Oh good grief. Do they really think they can adopt the subscription-for-heated-seats model, and get people to use their high-end computer peripherals as some kind of flex? I just don't see people holding their "Logitechtm Gamer PC Lease" over anyone else's head.
My optimism has me thinking that this CEO is deliberately tilting at windmills in order to appease shareholders, because Logitech has been around long enough to be steady-state (not growing much) at this point.
looks down at right hand resting on a Logitech M570 I've made several repairs on
I can see their strategy. Keep using microswitches rated for 1,200 clicks and you might need a subscription to these things if you don't know your way around a soldering iron.
I think this idea is even stupider than it seems, and that's already pretty fucking bad. I don't think this idiot understands that people who still buy mice are people who didn't "upgrade" to iPads or just use their phone as their only computer. We are power users, and are more likely to smell the bullshit than anyone else.
Last mouse I bought from them had a 2 years warranty. I thought okay fine. 1½ year after purchase, it started double-clicking.
Reached out to customer service, proof of purchase and everything. Agree that mouse need to be replaced, so they send me a new mouse, but for some reason they shipped it from the US to Canada and the custom duty was almost the price of a new mouse.
Big wtf, next time I'll ask for either a refund or some kind of way to get a free replacement from a store in Canada..
I've owned a g502 for over a decade now. I know their products are such shit now, I don't know what I'll do when it breaks. Definitely not get a mouse subscription, at least
I was a flunky of Logitech for most of my life, but after multiple mice in a row that developed the double click issue in far too short a time, I have vowed to never buy another.
I've been super happy using simple, cheap assed mice and I can't tell the difference in the slightest.
If you have basic soldering skills and care enough to do this, the mouse buttons can be replaced for less than a dollar each. Not that this excuses Logitech's poor QA, but my g502g305 will last damn near forever if I keep replacing the switches like I have been.
I have an old M560 that I actually really like. Other than ABS shine, the only sign of age is that the "back" button you click by nudging the scroll wheel from right to left does double clicks. Do you happen to know if that is similarly fixable?
I really should have done that. I replace capacitors in monitors and do other bits of soldering, including making my own audio cables. Seems like a natural extension. I bet I still have those mice in a storage tub.
Yeah, I bought two expensive Logitech mice and my impression was they got WAY too much cash from me for it. Their reaction? Nope not remotely enough. Need a guaranteed stream from all customers.
I think I've bought my last Logitech product. I also have one of their keyboards and one of their webcams. In all cases they are semi okay products and the only reason I bought them is how bad some the other options I found out there are. Not that I looked at their lines and said "oh these seem great." They were always a last resort.
Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.
GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.
Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.
My entire house is LEDs. I was a pretty early adopter and I still have the OG Phillips bulbs floating around my house.
In 10 years I’ve only had one bulb crap out. With incandescent bulbs there were always several a year that needed to be swapped. Back in the day I used to have a box of extra bulbs in my closet. I no longer keep that box because it’s just taking up space for something that is almost never touched.
Most articles confirm my experience and show that LEDs have muuuuch longer lifespans.
Logitech's quality has been steadily dropping. Got fed up with thumb trackball buttons failing in less than 2 years. Logitech was my go to for most computer peripherals, but I just can't justify replacing all my family's trackballs every two years at $60 a pop.
Switched over to Elecom because they are one of the only brands selling wired thumb trackballs and so far they are great. It's unfortunate, my first Logitech trackball lasted at least 10 years. It never broke, just got lost in a move. Used to love their stuff but, the only thing left from the Logitech I bought my first trackball from is the name.
You know they will, just making a good product isn't enough, they need to somehow sell us more bullshit so they can make infinitely more money than ever all the time. So Logitech will absolutely go through with something like this
Really? Been using a logitech trackball at work for 14 years now. My k750 keyboard lasted me almost 10y until the battery completely gave up and I wanted to upgrade. My Mx keys has lasted me for years since.
Similar stories for my mice, none of them have failed, I've only upgraded because I wanted lighter, more/less buttons or for other reasons.
My trackball mice have had parts deteriorate at around the two year mark before. After this one breaks, usually the scrollwheel or the left click key, I'm switching to an opensource trackball system.
Even today, you can buy a component kit and 3D print your own custom shell for a DIY mouse. (the hardware quality is alright)
I can only imagine what the OSS community will do once companies like Logitech try rolling this crap out on a larger scale. It's like the outrage against all things wrong with printers, except so much lower tech that almost anyone could build their own.
In the DIY space, I think trackballs have seen more development, mostly because there's really only three or four companies that make usable trackballs at all, and one of them is Logitech.
I use a computer a lot, and I have an expensive keyboard and mouse. I'm the target market in a sense; if there was a compelling enough upgrade to either, I'd probably buy it.
I can't imagine what software features they could possibly offer that would qualify, doubly so as a subscription. I picked my mouse because it has lots of buttons, a responsive sensor, low-latency wireless, and it runs on a standardized replaceable battery. It would be hard to improve any of that with software.
There's one way subscription-based hardware might be a good idea: it would motivate the companies to focus on quality and repairability, because they would be the ones who have to deal with that stuff. Unless of course if the EULA of such hardware is complete shit. Which of course it will be.
Guess I'm either stocking up a couple extra 502 mice now, or I need to find a new mouse. I'm not looking forward to trying to find a new mouse, the 502 is perfect in my hand.
Considering I've only ever bought a new mouse with an old one broke, and therefore did not work at all, I can't foresee any possible reason to buy one of these things. Unless they're made of fucking titanium with and have an 80-year power supply. In which case they probably cost like $200 and I'm still going to just go buy one for 10ish bucks because I can always replace it in a few years if necessary and it's still cheaper.
Buttons mapping is the exact reason to use the software. There are only a rare few models that fulfill my requirements for a mouse... Currently I'm using a Razer, the software is heavy, clunky and obnoxious, yet I need it to properly function.This is also unfortunately one of the main obstacles for me to switch to Linux, because it's not supported.
I think it's time to stop with subscription bullshit.
I understand that they prefer that, but it quickly becomes the only purpose fulfilled by these devices which is not fulfilled by more normal ones, while the main purposes suffer, looking closer to an excuse.
Also the argument of businesses going bankrupt when something is done too well - that's by design. Progress works via removing bottlenecks one after another. Businesses which were located at those bottlenecks die. It's fine, the society doesn't need them anymore. Management and employees have mostly transferable skills and experience. If they earn less, then maybe their work is worth less, since the business failed. Investors lose money, and that's fine, it's the purpose of investment - judge wisely and win, judge poorly and lose.
It still irritates me how sometimes socialist-minded people say that it's bad that in capitalism businesses (and whole industries) fail, and this should be fixed, but then blame capitalism for the results of preventing businesses (or whole industries) from failing.
I have internalized all the leftist arguments heard here, some are fundamentally and practically very true, but sometimes fixing the thing you have would yield results just as good or better as looking for that better thing you don't know where.
OK, I've diverted from the point.
Somehow businesses making nails and screwdrivers don't complain about making too good a screwdriver. Because, well, the good screwdriver still dies after sometime, and the amount of people who need tools grows, yadda-yadda.
This should work the same way in computing, but hype-scamming customers is such a norm there, that doing business the normal way seems the way to bankruptcy to them. They should all fail. We are doing - for the real-life useful output, not for FLOPS and IOPS, - just a bit more than in 90s, but for orders of magnitude bigger cost.
I'm talking about people without ideology, who just want for the government to make it "safer" to do business so that businesses wouldn't fail. They are also usually in favor of safety nets, regulation, wealth redistribution, which is why I said "socialist-minded".