Same with Google's ads in general. For a long time they were whitelisted by default on just about every adblock list out there because they were so unobtrusive it didn't make sense to bother blocking them, especially when you compared them to the other ads that were common at the time. They were also generally relevant ads, so people actually did click on them and use them since it actually related to the thing they were searching for.
They're obviously more profitable now, but you have to wonder by how much and if they'd be a more trusted company today (and what's that worth monetarily) if they hadn't gone down this race to the bottom.
ETA: Part of what I mean is that now they create things like Stadia and most people didn't even bother trying it because they knew it'd hit the Google Graveyard in a few years. Had Google been a more trusted company, people may have been willing to give it a try and they could possibly have printed money since by all accounts the service was actually pretty good.
To do that effectively, you'd have to make a popular movement for popular big name YouTubers to move away from YouTube and to some other site. Very hard.
I tried Stadia. I thoroughly enjoyed it. I played Cyberpunk mainly and didn't have 90% of the problems that other players had. It was very enjoyable.
I likely wouldn't sign up for another similar service simply because now I have a library on my Steam Deck (purchased with the Stadia refund) and that's how I'm used to playing at this point. But it sure was a nice service while it lasted. I thought they were selling it to someone but I guess it didn't end up happening.
You're right, and now I'm dreading having to change my email address again after nearly 20 years. This one lasted a lot longer than the Hotmail account.
The thing is, “trust” is hard to put on a balance sheet, and is also hard to make a KPI (Key Performance Indicators are a google innovation to help execs and c-suites feel better about the fact that the don’t do much real work) around, since it’s not really quantifiable in a traditional sense.
I was getting ads for a very blatant scam. They used extremely well known buzzwords for it too, it's actually embarrassing that it could have passed even automated screening.
Good point. The ad quality has dropped by so much, hard to imagine ads this bad are possible. Really shitty mobile games are a huge part of that advertisement. A lot of stuff that just seems scam my too.
I constantly see an ad by zeiss (which is a german company but they're in california) and I don't even know what they produce but I swear to God I'll never get a Zeiss product. An acquaintance worked with them for a while and I have trouble taking him seriously now. (They're pretty american in that way but they're also very german)
I'm a software engineer at AWS and work on video content delivery for services like Netflix. The idea that one single ad could cover the cost of delivering a video that's been replicated in multiple servers, multiple regions, multiple countries throughout the world is pretty hilarious. No matter how much money you think YouTube is making I can almost guarantee it's not enough. There is a reason there is no significant competition in this space, it makes no money.
What’s less sustainable is centralized web. You must know that since you work for Amazon, right?
When PopcornTime was still a thing you could watch adfree any movie you’d like even in 4K because resources were shared through peer to peer.
Now, YouTube gets up to 12$ RPM, content creators get maybe 40% of that. With 2 prerolls and 2 midrolls + banners they get plenty enough money to make things work. Google has the most aggressive VASTs of the market. They are everywhere, called multiple times per pages.
Spare us your tears.
Besides, no significant competition? Is that a joke?
For the type of service they are (hosting random one-off videos and series that anyone can load and optionally kicking back a portion to the content creators) - who are they competing against? If you go on the street and ask random people to name 3 streaming services that do that, you'll likely get YouTube, "ummm", and "I dunno"
If you think it's sustainable you can create a new service yourself, no one is stopping you. I've done cost estimations for projects with 1M+ customers and the margins are so tight we've killed at least a dozen services despite pouring months or years of effort into their designs and prototypes. It's easy for you to complain about freebies from your couch but the reality is that if someone could make a better service than YouTube, they already would have. "Spare is your tears" lol.
It's not really a single ad though, right? It's a single ad per view. I realize that each view costs money, but at some point you're just paying for bandwidth, after paying the upfront replication costs right? Assuming replication is an upfront cost, I might be misunderstanding there. If that's true though, then surely there's a breakpoint where ads start making money. Though I suppose if that breakpoint is like a million views, your point basically still stands.
You're forgetting amortization. You can't copy a video file to a drive and expect it to last forever. It requires energy to run and the drivers break down over time. Google is one of the largest consumers of HDDs and SSDs in the world. Plus you need to pay engineers who maintain the whole thing, pay the finance team to make orders, etc. And then you have to have recycling and logistics. I bet they dispose of the whole truck loads of old drives every day, you can't put that many in your recycling bin and call it a day.
How is been running for almost 20 years, most of them with very few ads?
I doubt they had been just sinking money for the kind of their hearts.
I do not know how much it cost to run a service like YouTube. Or how much money they make by ads or other ways. But they have been running for long enough to be a successful business.
And it's just the latest few years when they are pushing these aggressive techniques.
How is been running for almost 20 years, most of them with very few ads?
Investor money, then Google money. Video streaming requires fuckloads of storage and is a HUGE bandwidth hog, especially if people want to watch stuff at 1080p or higher resolutions. Youtube is a money pit, but it's a major and nearly untouchable internet power, especially given its size and reach.
And it’s just the latest few years when they are pushing these aggressive techniques.
The "easy money" from loans with very low interest rates has dried up, also Google being Google.
I know that for many years in the 2000s and early 2010s- what many consider to be the golden age of Youtube- they were losing money. That's what I think a lot or people don't get when they claim "enshittification"- the services they are complaining about are unsustainable in their current form. That's what it takes to establish a digital product- grow your base first while bleeding money, then figure out a way to monetize it later. As capital tightens up, the clock is running out for brands like Netflix, Discord, Youtube etc to start making money. That's the part that sucks as a consumer but idk what else YouTube can do if it wants to be profitable. They offer a premium version for people that don't want to watch ads.
Unfortunately, YouTube exists because content creators make money out of the ads.
But free content video is possible with a peer to peer protocol. The content creator get the responsibility to keep the seed alive. The more popular, the more it gets shared, the more it’s available.
But content creators don’t work for free, and public libraries don’t have the resources to store all the dumb content people deem necessary to make.
Reminder: give money to Wikipedia. This thing is a miracle.
Bad capitalists, yes. The trend of "maximize profit this quarter at the expense of everything else" is a recent (meaning a few decades old) idea.
Once upon a time the boards of publicly traded companies could think long term and sacrifice short term gains without getting fired by shareholders. When a large firm prioritizes long term success efficiency still matters but so do things like building reputation through quality and retaining talent - the things sorely missing from publicly traded firms today.
I was fine with giving them 5 seconds of attention in exchange for a video. Then they added more and more, and moved the skip button SOMETIMES. It's straight up disrespectful.
I refused to use adblock for years. Not because I thought Youtube needed MORE money, but because I did realize that a business ultimately only continues operating as long as the business model is sustainable. I endured, through occasional ads, ads at the bottom, then through ads every time a video was watched, then ads in the middle of videos, and even two ads before every video.
But three unskippable ads was where I drew the fucking line. Now I use adblock for Youtube and Youtube only.
I like to watch video game speedruns. I especially enjoy the really long, challenging ones. Watching a 2 hour video on YouTube without an ad block is basically impossible at this point.
That's nice of you, but it appears that the ad-supported business model doesn't work. It just results in enshittification and surveillance.
"We cannot have a society in which, if two people wish to communicate, the only way that it can happen is if it's financed by a third person who wishes to manipulate them."
I appreciate this point of view but I refuse to have my limited time and energy wasted as a form of "payment". Ads degrade the user experience of everything they touch and corporations don't limit their ad use to "continue operations", they push it as far as possible to suck as much money out of the product as they can.
The only "TV" I watch is hockey and it's depressing watching the product get degraded year after year as they continue to shove as much advertising down our throats as possible in order to make more money. Fuck ads.
I'm not here to defend the soulless multi-million dollar corporation, but we don't actually know how much money it costs for youtube to stay up.
The scale they are operating on is immense, I wouldn't be surprised, if they were still making a loss with 10 midroll ads.
They almost certainly are running at a loss. Same as Twitch, their parent companies are generally okay with it, because they also serve as pretty solid tech demos for other services they offer (YouTube runs on Google Cloud Platform, Twitch runs on Amazon Web Services), and that pays off indirectly.
Moreover, their parent companies can use them as free advertising. Google about to launch a new phone? Guess what you’re gonna see ads for!
Big businesses are perfectly capable of releasing financial documents indicating what branches are making and losing money. If they don't do so, there's a good reason for it. Often that reason involves them doing things that are either shady or lying to the public about what's actually happening.
We should not give them the benefit of the doubt in situations like this, because we would only be feeding their manipulation tactics.
Number of ads does not necessarily scale linearly to amount of income. If the ads alienate viewers, then they become worth less. I know I personally watch less when they started sometimes subjecting me to 30 seconds of unskippable ads to watch a 90 second video. Recently, I hit "skip ad" and it took me to another ad, which made me less likely. The other day whole watching a video someone told me to watch, I paused to look at some text. After a few moments it started rolling an ad while I was trying to read the text. The more this happens, the less likely I am to watch. Wild be interesting to know statistics on viewership versus more obnoxious ad behavior, but there's likely at least some decline in per ad avenue versus number of ads crammed in the face of viewers.
It's a fair point. The honest answer might be that with current technology there is simply no way to make Youtube profitable. If Google can't pull this off I don't think anyone can. In which case we will see a slow, but profitable death for Youtube as they make increasingly user-hostile moves, like raising prices, increasing ads, and eventually becoming increasing aggressive about deleting rarely watched videos. This will kill their user base over time of course, but they are still sitting on a massive treasure trove of content. The one thing in their favor is that storing and transmitting data gets cheaper every year. Maybe that's what they're holding out for.
I accidentally watched a YouTube video on a browser without blocking. It started with an ad. I thought I'd just endure it this time. Then another ad. OK, just this time then. Suddenly, another ad in the middle of the video. I gave up. Who'd have the patience to sit through this?
Then there's Google's habit of completely ignoring the browser's language settings so I have to sit though ads I don't even understand.
Then there's Google's habit of completely ignoring the browser's language settings so I have to sit though ads I don't even understand
I used to occasionally watch YouTube on my lunch break when I would go into the office. I loved getting ads in Spanish, the office was in Greenville,SC not a large Spanish native population. I have premium on my account but don't like signing in personal account on work machines.
I had to tailor my do not recommend and not interested in this subject clicks until I was left with the one advertiser that I'm actually interested in, and that's basically low voltage communication mux devices...
That feature still works for you? I used to be able to skip ads on the ad by blocking them. Now the ad just finishes playing AND pops up again during the next ad break.
What I think is so unfair is that if I actually sit through one ad I don't get rewarded and fast forwarded to the video, no. I'll get a second ad that, if I am lucky, I can skip after 5 additional seconds. Or it's an unskippable one. That's not fair. I could have skipped the first one but I gave you that, I gave you that time of my life, now give me something back!
I actually had trouble finding that out (although I only looked for like, 15 minutes). It's apparently difficult to determine according to some tech websites. I do have this chart that says since 2017 YouTube ad revenue has been 7-11% of Google's global revenue but I don't know if that = profit. Decided to meme anyways because I have ads blocked on PC but still see them on my phone.
Hosting a streaming service is incredibly expensive. Especially at the scale of YouTube. I can imagine YouTube is costing far more for Google than Search itself.
My guess is that YouTube has never really been profitable, which is why they’re pushing users to buy Premium.
Youtube has always claimed that it doesn't turn a profit but I don't believe them. My reasoning is that if the server costs are more than the revenue today, then they're going to be worse tomorrow. A gorillian gigabytes of data are uploaded to that thing every nanosecond. A company can't get exponentially less profitable every second and still survive. And what else is there to prop it up? Google ad results? No way is Youtube not profitable. They're saying that to avoid tax.
That, and the absolute curbstomping of creativity through their copyright enforcement methods has gutted the core of a once great service. We are simply watching this thing shamble on to find a place to die: like a heart-shot elk bounding off into the bushes
Becoming ever more obnoxious with ad placement because your ad-supported service is losing money and you don't know what else to do is a classic late-stage-enshittification step. It is usually the last one before the service becomes openly hostile to its users and partners and becomes a mostly-worthless relic. I did not think Youtube was at that stage or even close to it but maybe it is.
I can't really tell if Youtube is losing money or not, but it creates about $8 billion per quarter, and Google's overall operating expense is $55 billion per quarter, and I think it actually might be a safe assumption that Youtube is a pretty decent amount of that expense given its scale and its storage, bandwidth, and employee-resources requirements.
Here's the thing about YouTube. From the very beginning, it was a video-hosting platform. Users create content. They upload the content to YouTube's servers. Other users view the content, and upload their own. A simple formula, no? That's why their pre-Google slogan was "Broadcast Yourself". The thing is, storing video data long-term is expensive. This is where Google comes into play, because, unless you've got Google's money, you cannot afford to store literally 100s of Yottabytes of video data, not for very long, anyway. Even if YouTube becomes a "mostly-worthless relic", there's nobody who can readily replace it. I suppose someone could create a fediverse version of it where you simply upload your own content to your own server and then sell (or give) access to other users, but it would be slow to start, and small as not everyone can afford their own server to host their content on. Or, a service that aggregates videos by scraping them from from video servers that it has access to, creating a hub for users to enjoy the content made by other users that is stored on their own servers.
Yeah. As with many things, "Can this make money?" is not the same as "Is this a nice thing to have around?" and the disconnect between the two when capitalism tends to assume they'll be the same thing, is a source of unhappiness in many ways.
They’re bothering me enough now that I’m going with an android phone after more than a decade on iPhones just so I can get back to YouTube the way it used to be with a decent ad blocker (better than it used to be actually).
I can’t fucking stand it, and again, it didn’t bother me before.
Want to show someone a short clip? Nah. Gotta skip two fucking ads first while you stand there looking stupid and waiting.
I’m going to go with a degoogled version of the OS (LineageOS is my current plan).
The only way I’ll back out is if Apple allows an ad blocker that will cover any app I’m using. I’m currently paying for one that only works on Safari and YouTube videos take a thousand years to load up.
Now if a legit version of Firefox makes its way to iPhone in the US with ublock, I’ll be happy with that.
The reason YouTube makes the ads so unbearably obnoxious is they want people to pay for premium. That's all they're doing is annoying people until they pay. I've been paying for premium since the beginning, I know it's awful, but at least I have never seen any ads.
Unfortunately, this is becoming increasingly common. Amazon now also shows ads on the Prime streaming service even though you already pay a subscription fee for it.
yeah I havent experienced it myself with YouTube, but I have heard some people say they pay for premium and they've started getting ads 😡 YouTube is a huge part of my life and I would be livid if this happened and I don't know what I would do because I don't know how I could live without YT I would love to say that I would abandon YouTube if they pulled this shit on me, but I just can't even imagine my life without YouTube. I don't pay for any other service, no Hulu, no Disney Plus, no HBO blah blah whatever the heck other people are paying for. when I'm craving watching something, I always go to YouTube. And I have several YouTube channels too, so YT is an integral part of my life 😭
Tbf the only reason I know that YouTube has paid subscriptions is because of threads like this one, so it doesn't seem like they're really pushing their paid service.
Maybe they're only targeting people who, for some reason, don't block ads, and that's why I'm unaware, but they should offer a little more than the things you can get for free already (no ads, downloading) if they want to draw in the adblocker crowd too.
Now people will start to google what's up with all those ads and end up installing uBlock.
I remember when YouTube was free, and ad-free. I've been posting videos to YouTube since 2005. Then a few years later they put a price on it, "Premium" became $9 a month. Something something Pepperidge Farm remembers
And I was grandfathered in at that price even after they raised their prices for everyone else, but then for some reason I got upset and I canceled YouTube but then I couldn't live without it so I subscribed again and they put me back in at the regular price with all the new people 😡
yeah I admire all of you who refuse to use the YouTube app and you watch YouTube through a browser, but in my opinion watching YouTube through a browser is clunky and tedious.
Im of the firm belief that youtube should make creators pay for storage of their videos.
Free teir for short videos, no monetization, YT places ads. Paid teir for longer form videos and monetization. This would ensure that long form videos should ideally be profitable for creators, or companies uploading their training videos etc pay a nominal fee for their storage.
This is the fairest way to keep youtube in the green.
Yeah it's very clear to me the top creators make far too much money and I agree that business model bears fruit.
However, the cost of YouTube isn't the storage, it's serving views of the videos. That payment scheme you've suggested doesn't scale well with number of views of single videos, that's why they chose to increase income per view and not per video.
this process will cause most smaller creators to just leave the platform, it's already super difficult to to get established, this would essentially force them to operate at a loss until they can get a foothold which concidering a lot of the time it can take months to years to get established? I can't see that system being sustainable either.
My father in law uses the built in YouTube app on the TV. There were 3 ads that played. The first one was 15 minutes. The second one was also around 15 minutes. The third one was an hour. One fucking hour for a 5 minutes video.
That's exactly what he was listening to. I think it was a beetles playlist and out of nowhere an ad. I skipped and the next was another 15. Skip again and it's an hour.
Yes fucking YouTube. When I skip a video, my intent is to see a longer ad.
Is there a blocker I can use on the android YouTube app? I put videos when I'm doing dishes, and in the last year the ads have gotten so long that if you don't skip em or can't (cause you're hands are wet) they go on for 10 minutes or more. The worst are the ads that end, but don't leave your screen until you physically press skip.
NewPipe app is a good one, or Tubular if you want sponsor block too (though you can't comment or like videos etc. on either). But if you want to use the actual YT app, the solutions in the other comments are good. I assume that setting up a Pihole or some other ad-blocking DNS could also work. I assumed wrong. See reply.
Pi-hole does not block content that is hosted on the same source as the ads. Youtube, hulu and friends host their own ad services (dont quote me on exactly which streaming platforms this does and does not work on, uBlock should also be part of this suite of ad-blocking) so it wont spare you from those. However people using ad services like google adsense on their website will have content blocked as DNS will resolve to the place your trying to go and the webpage asyn-loading its ads will not.
If you have a rooted phone and Magisk there is a module that essentially turns the stock YouTube app into the Premium version without adds and background play enabled.
It takes set up and maintenance but it is well worth the effort as you get all YouTube premium features, latest YouTube app updates, and other enhancements.
First, it was side banners that you could easily ignore.
Then, late 90s, early 2000s, popups that interrupted your attention. This was such a problem that EVERY browser added a "block all popups" setting, which never blocked the ads, but to this day may block stuff from sites you actually want to use.
Finally, it became javascript. Fucking javascript. "What could go wrong?"
As someone that has used ad blockers for just about as long as I have been able to, I would like to think that this is true. However, I'm not entirely sure that it is. I've heard that a surprising percentage of people just don't even know that ad blockers exist. If that's the case then they may be very well aware of what is happening. (Using made up numbers for the sake of argument since I don't have real numbers) Like if only 5% of users use ad blockers and doubling the number of ads they show only brings that to 10% then it is certainly worth it financially. I doubt that if you were to graph that curve it would be linear - there is certainly a point where you inundate users with so many ads that even non-technical people will start learning about ad blockers. Regardless of what the real numbers are, I would be very surprised if they are making decisions this big without at least being aware of what those numbers might be. And if they can make a small amount of money indefinitely but they have evidence to suggest that they can make even more money also indefinitely then the financial motivation is obvious. Not all infinities are the same size.
Although apparently the most adblockers are in Indonesia with over 50%.
So that would suggest that if there is a tipping point where increasing ads backfires, we're not actually that far away from it, and in some places it may have already happened.
Although the analysis that "if you add 10% to the price and lose 5% of customers then it's worth it" is definitely true. This is why there's a bottom to every market where for instance some people can't afford even the basic necessities and become unhoused.
Who cares about a privately owned platform? It was never ours.
Spending time there was always going to be a waste of time. Every business wants to grow like a cancer to consume us all. The next service that you use will want the same if you use another private platform.
You should consider using something that is open source and self hosted. Peertube right? Anyone got other recommendations?
Until the content I want is on another platform, I don't really have a choice of what platform to go to. Of course, I can also just go outside which YouTube has made more and more appealing by the week, but telling people "just use Peertube" isn't a solution when the content they want to see simply doesn't exist there
I was already blocking ads since long ago, so what really bugs me now is the heavily degraded and incredibly off-putting search results these days. (Fixed that godawful UI change right away too, and I'm just not over having to use an outside search engine for accurate results.)
Just started my Kagi trial, and it has been such a breath of fresh air. Will almost certainly subscribe as soon as the trial is up. Remember, if the service is free, you're the product.
Although I actually use Invidious for most videos these days. The only things Youtube has going for it are a decent autoplay function and a professional maintenance team. Invidious has things like 'not aggressively selling my preferences to every algorithm under the fucking sun' and 'a functioning search bar' and 'not actively fighting against adblockers'
But wouldn't be an ad, which is displayed during a paused video one of the least annoying? Because, when I pause a video, I'm usually doing something else (bathroom break for instance, or, when staying at the computer, doing something in another browser tab or in a different program) and I'm absent from the video. Also, I can mute sound easily (one push of a key on the keyboard - which is a workflow that has to be executed then in addition to simply pausing the video and therefore would be annoying).
Or did I miss anything else crucial? Do you pause videos and stare at the paused video without doing anything else?
Anyway, this probably won't be a problem if you use an ad blocker. Or if you download the video.
The tears of people subsidizing my having never watched an ad (by having premium) fuels me for this week. Bring on the disagreement, but this is going to be a hard week, I'm going to listen to 2-3 hours of YouTube a day, and never have to pay attention to it to skip an ad. And my cats will listen to it ad free all day when I'm not at home.
I would even be ok with more than one add for longer videos. Like every 20 minutes they want to put a short commercial in? That'd still be fine for a free video I like enough to watch more than 20 minutes of. But no