A quick check online says that Samsung--which has about 25% of the global market--sold at least 1M OLED televisions and 8.3M QLED televisions in 2023. So, let's say that they sell 9.5M televisions annually (I'm not sure if the numbers are global or US-only); that's $190M in pure profit from advertising alone. For a billion-dollar plus corporation, that might seem small, but it's certainly enough to get them to take notice.
It's even better for them: those $190M are per-year for the lifetime of that TV.
So if for simplification we said they also sold 9.5M TVs in 2021 and again in 2022, in the year of 2024 the will be making $570M from the TVs they sold in 2021, 2022 and 2023.
If Samsung TVs are used in average for 10 years, in 2033 they will still be making money from TVs sold in 2024 and all the years in between. If their rate of sales remains 9.5M per year and how much they generate per quarter in data and advertising revenue from those TVs remains $5 (true, all big simplifications), by 2033 they will be making $1.90 BILLIONS from just this in addition to what they make from selling TVs.
No wonder they're full in on this monetization of users even whilst making user experience significantly worse - they would need to lose a huge number of sales due to this for it to not be worth it for them.
That was the sentence that stuck out to me the most in the whole article as well. Incredible how much is lost for so little. I imagine it's like drug dealers though, maybe $5 for the first seller, then gets chopped up and cut again and sold for less and chopped up again...
My question is, what are the alternatives? Other than finder older TVs without so much junkware and spyware, Are there open OS ROMs that can be loaded? Cracked firmware or debloated ROMs? I was very into Android's launch 15 years ago and rode a train of options away from terrible stock ROMs from various OEMs; eventually privacy and simplicity becomes a selling point for OS after companies get through enshittifying it.
My question is, what are the alternatives? Other than finder older TVs without so much junkware and spyware, Are there open OS ROMs that can be loaded? Cracked firmware or debloated ROMs? I was very into Android’s launch 15 years ago and rode a train of options away from terrible stock ROMs from various OEMs; eventually privacy and simplicity becomes a selling point for OS after companies get through enshittifying it.
"commercial display" is a worth while route to explore. They do cover a wider range of image quality and features, so it does take paying close attention to specifications.
Roku is selling televisions at a loss with the intent on injecting ads based on whats on screen including detecting when you pause a show/game and injecting ads
If a company could pay $5 a customer for a competitive edge in customer satisfaction over their competitors, they would. Either they are getting way more than that or there is some cartel/monopoly action going on in the market. Maybe they are playing the long game to introduce an ad free model at a premium.
Still don’t see how nobody is undercutting existing players with ad free, smart tvs.
In a made up scenario let's start with a dumb 50"ish TV. That cost them around $100 to build. Add in another $50 for shipping and distribution fees. It's at the store for $150 cost. If they set the price at $400. There is $250 dollars of profit to share between the store and the manufacturer. The manufactuerer likely gets under $100.
Now for a smart TV the revenue stream looks different. First their costs only go up by a few dollars for adding the "smart" chips. So let's say $155 cost. Then they collect revenue from the streaming providers to be supported by their smart TV say $30 per set. Then they collect the $20 per set per year in user data collected. So if they price the smart TV the same as the dumb one they generate $95 from the sale of the set.
So the profit from a dumb TV is $100 at he point of sale.
The profit from a smart TV is $225+ in a constant revenue stream over 5 years.
And this is why we see so much advertising for smart TV's as being the best thing.
Lmao that greentext was literally me before I finally set up arrstack. One of the best investments of my time, it has definitely paid off over many years of just having things automatically download.
This is the way to go. I tried pihole using Samsung smart features, but if you block the telemetry eventually your apps stop working and you can't get them working again without doing a factory reset with blocking down. It's prohibitively a pain in the ass, taking hours every time YouTube stops working.
Currently trying that for the same reasons you are tempted. Roku was passable and even a good choice years ago and it's on a precipitous race to the bottom now.
Problem for me currently is finding a non windows solution that is navigable from a controller or remote is .. tough. Steam, emulation station, Kodi all have reasonable interfaces but there seems to be a gap in a unified launcher solution (as well as a decent 'app' for accessing YouTube.) I really don't want to spin up a single VM for each activity when they all in theory should play nice together.
We had a samsung 4k curved tv that has ads on the input menu, and the ad space is filled with a samsung ad if the set has never connected to the internet.
It also harasses you with a pop up about connecting occasionally on startup.
It’s bearable but absurd. We returned it on principle
That is my preference, but my wife says she prefers only one step (turning on and using the TV) over multiple (turning on the TV, turning on the secondary system and using multiple controllers) so we go with the simpler setup per her request.
I did put my TVs on a Wi-Fi network separate from my main one so, while they do show ads as much as my pihole allows, at least they're theoretically only spying on each other.
With HDMI-CEC you can achieve what your wife wants. I have one remote to turn on my Nvidia Shield (with Plex, Jellyfin, Netflix, etc), and that same remote also controls all TV functions.
Some of the brands have been reported to not allow you to do anything until it has an internet connection to do its "initial setup" (or some such excuse).
I hope I can find a list of which ones to avoid when I have to eventually replace my old dumb TV.
Because it’s not actually necessary; leave the TV isolated from the internet and use a set-top box (Apple TV, Shield, game console) as the media player.
While I agree, I think this solution is some nonsense. I bought a "TV" and paid for all the hardware and software that went into it, but I essentially have to use it as a monitor with my own hardware to escape the enshittification.
Many of the cheap TVs with Roku built in require you to set up a Roku account before you can even use the HDMI inputs. After setting up your account you can disconnect it from the internet and use it as a normal TV, but I spent a while trying to get around this block. In the end I had to create a Roku account.
Next time I have to get a new TV I think I'll just get a large computer monitor and stream content via an old mini PC with Linux installed on it. Not an ideal solution, but I'm so tired of this invasive bullshit. At least that will cut out some of its vectors.
After the recent Roku TOS fiasco I'm done with them. If manufacturers won't give us a viable situation we will make one ourselves.
Anyone know a good OS setup for reduced ad streaming? I know about Pi-Holes, but I'm talking about a way of actually streaming content (in addition to blocking ads at our near the router level).
I use my PS5, TBH. I still get ads on Amazon Prime, but I'm not seeing Netflix ads. (I also don't have Hulu, etc.) I pay for a VPN for my desktop--I'm using Win 11 IoT Enterprise LTSC--and with Firefox and uBlockOrigin I see pretty minimal ads online; if you're able to open your streaming service in a browser rather than needing to download their application, then a VPN an uBlockOrigin might be sufficient.
Point is, it’s near impossible to find a dumb tv with good specs. Like LG is producing no-smart version of LG C3 (best display ever so far), but it’s only sold to businesses.
Yeah that's well put. All this advocacy for adblockers and not accepting the awful state of things fall on deaf ears, most people don't care, they accept the state of things as it is, and technology as magic.
My 10 year old TV which I watch 10 year old TV-series via HDMI from? I don't think so.
Tomorrow there's going to be article about how my car spies on me as if that's not 15 years old too. Or something about my office job that I don't have.
I'm becoming irrelevant. Not the target audience for anything.
That has also been my strategy (both for TVs and cars), but that doesn't mean it's reasonable to pretend that it's a solution for the general public or that consumer-protection regulation isn't both abundantly warranted and sorely needed.
It tooke about 6 months to find my truck that didn't have the connectivity link it. I think everything after 2022 on these you're pretty much screwed, but it was an adventure to say the least.
Disconnected my TV from the Internet. I stream media from a PC on my lan to Kodi running on a fire stick. Setup openwrt to drop all packets to wan from the fire stick. These companies can get fucked and if they ever figure out a way to stop me from owning my devices, I'll just take up some new hobbies and be done with it all.
Yep. LG OLED disconnected from all web connections - literally has its MAC address blacklisted from my router, changed the launcher from stock Google for my NVIDIA Shield to a non ad-riddled launcher called WOLF, side-loaded SmartTube for ad-free YT, and Plex = non-dystopian media experience.
My next experiment will be to install a glue-tun bound Invidious instance via docker on my NAS, and then point Yattee on my iPhone to it for a mobile version of YT that’s not filled with non-stop ads… now if I can just figure out how to launch it correctly… 😓
Samsung TV cannot reach the internet. Nvidia Shield is running Flauncher as the default launcher. I watch all my content through Jellyfin and SmarttubeNext.
Your TV may still search for open network and send telemetry back home this way. Connect it somewhere and drop all packets here too if you want to fix this.
If you didn't want to install LibreELEC to the PC and just want to keep Windows, you could run Kodi in Kiosk mode and it would boot directly to it just like LibreELEC.
I have not watched normal TV in years, let alone an ad on my TV. I spoke to my neighbors one day and figured out they were paying ~$60 a month for all their streaming services, and they're STILL getting ads...
Stuff like this is unacceptable, and I refuse to partake in the lunacy and delusion that is modern television.
My TV is a smart TV whose smart features I never, ever use because the first thing it does is switch to the input my Apple TV is on.
Ironic really that the reason I chose an LG is because webOS seems less cunty than Android TV and whatever shit Samsung are offering. But I still never use it.
Commercial displays are not tvs. Quite often the refresh rate is terrible and you cannot watch action movies on it, because it was designed to show static billboard ads.
Not to mention if you want an OLED display, any sort of commercial variant of that will be $10000+ and marketed to Hollywood producers and other creative industries that care about color accuracy.
Since at one point in the near future I'll be shopping for a TV, is there such a thing as a good quality panel TV that is dumb? I intend to hook it up to a PC or a set top box. Alternatively, is there a smart TV that can be easily bootloader unlocked and rooted without consequences (similarly to how a Pixel phone can)? I realise this is even more niche than unlocking/rooting a phone, but still, someone might have ideas.
I just bought a smart TV, updated the software, and disconnected it from the Internet, only allowing it access to our local Plex server. No ads and no stupid suggestions. It's great.
Get a non-consumer TV if you can. They're more expensive but are actually built to last, have way more features and you can swap in whatever compute board you want so you're not stuck with an underpowered Android TV board.
I'm very interested in this. Any suggestions as far as specific models to look at, or where to source one without needing a fancy business vendor connection? Maybe a trustworthy review site to compare some options?
My LG OLED TV can be configured to load directly into a HDMI input. I keep it disconnected from wifi at all times. I never see the smartTV OS. It’s probably the best option because OLED panels are the best current display technology.
I use an AppleTV as an external media box for all my needs. But the same would apply for an Android box or HTPC setup etc.
I'm still a bit concerned about OLED - my main gripes being 1) the potential for burn in and 2) the somewhat limited maximum brightness. Still, thanks for the suggestion.
I revived the old LCD my grandparents were throwing out because it had good specs and no built in ads. Tossed in a new capacitor and it was good to go, otherwise I would just not own a TV.
There is a certain unfortunate irony in the realization that one of the easiest ways to avoid this kind of thing is to buy a commercial digital signage panel intended for advertising instead of a consumer TV.
I bought a cheap 55" 4k. The "smartest" functions are menus for color correction, sound and choice of input source. It runs perfectly fine on my desktop as an additional 4k monitor with 60hz. And it doesn't try to phone home.
Do you know of a good tutorial on how to do all that? I'm planning on buying a new TV towards the end of this year and want to have the pi-hole, etc working first
Pi-hole is super easy. Literally just install it, and set your dhcp on your router to push out that IP as your dns server. Configure pi-hole to use an upstream dns server.
There's a bunch of launchers out there. I did mine a while back and used Wolf launcher, but later found out it was a "hacked" version of some other paid launcher. I used launcher manager to "enable" it on boot. Right out of the box, it has all apps and no ads. I suspect any launcher you go with will be similar.
I replaced the TV Box from my ISP as well as the Media Player I already had for local media with a cheap mini-PC running Lubuntu and Kodi and have seen only a handful of adverts on my TV in the last couple of months (which I might see only when I'm watching Live-TV).
(PS: Mind you, there is no way to avoid Product Placement in Movies and TV Series, so I have still probably seen quite a lot of "covert" advertising).
The whole thing is now under my control and hence I don't have to endure that crap.
Granted, I've been a Techie for decades and have for a long time been very aware of how software with Internet access is an agent of the software maker serving their objectives, not of yours serving your interests and how anything you paid for held by somebody else isn't yours until you take them into Court for it and win (so your "bought" movies held in somebody else's system aren't yours) so I never jumped into the Streaming bandwagon and instead kept my eyepatch handy and wooden leg polished, and when I got a TV some years ago - before the enshittification really took off - I very purposefully avoided "smart" ones like the plague.
Frankly even if you're not technically adept just get a Mini-PC and install LibreElec on it (which is purposefully made for non-Technical users to just to use Kodi) and get used to using Kodi. If you're into paying for it you can even subscribe to perfectly legit IPTV subscriptions with hundreds of Live-TV channels and it definitelly integrates with the paid streaming services if you can't do without and don't want to sail the high seas.
(I'm running Lubunto, a more generalistic lightweight Linux distro where I explicitly installed Kodi, rather than LibreElec, because I use it for more things than just watching stuff on my TV).
PPS: Also, get a generic wireless remote of the kind used for Android TV (which works just as well in Kodi under Linux, as all those things do is send key-presses using the same USB protocol as keyboards), not the voice control crap with just a few "app" buttons but the ones which look like normal remotes. They often come with air-mouse functionality and a full mini-keyboard on the back, but one almost never has to use that even with Lubunto which is not really designed to be unobstrucive and will pop-up "update" prompts once in a while (I'm tempted to fix that, just like I fixed the need to explicitly log-in and start Kodi, but so far I can't be arsed because it seldom happens)
Honestly even a chromecast with Google tv and something like Stremio launched on boot would give you similar results for relatively cheap. No techiness needed, just some fiddling with settings.
How sure are you that the Google software and hardware you're recommending won't be enshittified at some point, especially in light of Google's behaviour in recent years?
Because one of the core guidelines in this new setup of mine was exactly to avoid software/hardware stacks from profit-driven companies were the temptation to "make it nice now, enshittify for maximum $$$ once there's a good installed base" is very much present, hence I went all the way to a fully open source solution with an as generic as possible mini-PC (the fully generic PC, a self-made desktop, would not have looked as good in my living room and use way more power, whilst the mini-PC looks like it belongs there and has a 15W TDP).
I mean, my first try at changing my home media setup was actually getting an Android Media Box (which is much cheaper than a mini-PC), but the mini-PC plus Linux gives me total control over the entire software stack and a lot more than an Android Media Box does over the hardware stack (I can actually add more storage, expand the memory and even change the wireless support) without having to jump through the hoops of rooting an Android to get rid of all the crap (and not just he crap from Google - for example I didn't want Netflix on the fancy starting menu of the Android box and yet if I uninstalled it, the pretty picture for it would still be there using space whilst not actually working) which is not exactly non-techie friendly and might not even be possible (I do believe it is possible for the Chromecast, though).
Android is an inferior solution if you want to avoid enshittification and are not all that technically proeficient, though if you don't care about being forced by the software on your own hardware into shit you don't want (such as watching ads) it is the technically simplest option, but then again that scenario is just enduring the kind of abuse that the post is talking about, and my advice is not at all for people who are fine with ads and other "product promotions" (such as pre-installed software supporting services you have to pay for) shoved in front of them even in their own home and their own hardware.
Whilst I didn't go for the fully integrated Linux+Kodu solution which is LibreElec and instead went for a self-made Lubuntu + Kodi solution because I have lots of experience with Linux and wanted to do more with that device than just "media box", my expectation is that a single-purpose packaged solution like LibreElec on top of a mini-PC together with the kind of remote I mentioned above is the simplest "just works" option: so accessible to non-techies and without enshittification or a risk of future enshittification.
That's why I love projectors, they almost never have "smart" features built in. A Raspberry Pi can serve as a great HTPC running FOSS software like Kodi, connecting to a local, self-hosted Jellyfin server full of pirated content.
Sure, that's another option, but I would have bought a projector anyway, and the fact that they haven't been hit by enshittification is a nice bonus on top
Pihole on your network... And block Internet access to the TV..
Tho.. a while back the wife and I bought a dirt cheap 32 inch TV from bestbuy.. it will literally turn itself on to deliver an advertisement if you power it off while in an app. (Skipping the home page)
Pihole crashes it.
We bought it for watching football outside so it's unplugged for the majority of the year.. but that's still absolutely unacceptable. Imho
My best purchase in the last couple of years was a 4k Sceptre TV from Walmart. Super cheap, good enough video quality and is dumb, just turns on to 4hdmi ports. That way I can just plug in whatever I want, or get a $30 roku and replace it whenever they update it to the point where it lags on basic menu navigation like my previous tvs.
When our last TV which was 'smart' died, we just bought a big lcd monitor at the pawn shop. We already were only using Kodi on an Android box, so a monitor with external speaker is fine. (Seemed spyware free last time I checked, but beware no-name android media boxes on=from eBay etc., use a tiny or old spare PC instead if you wish).
One must 'sail the high seas' tovget content, of course...
Nah, my TV is not Internet connected. My router is as blocking. My dns is as blocking. My web browser and phone browser are web blocking. I use the YouTube website on my phone. If someone bypasses all that and pushes adds I just back out of that site.
I don't have a TV. I have a beamer as a screen for my PC, playing media with Kodi from my NAS, which runs Radarr (for movies) and Sonarr (for series) to download using usenet. I don't have to give consent for the stupid agreements from streaming services, I'm not limited by them either, I don't have to pay 10 different services to see everything I want. I pay for usenet, VPN and indexers. My VPN (Proton) blocks ads, trackers and malware. I watch YouTube using the Grayjay app (including sponsor block). I live ad free. I have more rights, freedom and access by piracy then I would have by paying those fucked up companies.
I don't want to pirate, I want an honest transaction where I pay just money so I would own the content I bought. Instead I have to pay money, agree to have no rights, give all my personal information which they are free to sell, all for limited access to watch content I do not own. Fuck that. Piracy it is.
Whenever I see an honest company providing a decent service, I gladly give them my money. Even if it's kind of expensive. They deserve to exist. I gladly pay for quality. Like Proton for example. Larian studios, I wish I could give them more money. They deserve every penny I payed for baldur's gate 3, I even bought the useless deluxe pack just because they deserve it. It Takes Two is a game I pirated. It is so good, I wanted to purchase it to support the devs. It was on sale, so I waited for the sale to end before purchasing it. Sadly it's not on GoG so I still do not own it, because with Steam you just pay for access to a game you do not own.
I only pirate to avoid asshole companies and ads. I do not wish to pirate, I feel forced to do so.
I'm okay with ads (just like on broadcast TV), but only if I'm not paying for the streaming/VOD service (just like on broadcast TV). Like, I'm okay with ads on a YouTube video, but I got rid of Netflix when they cancelled a series I liked and, now that they've started talking about adding ads, I'll probably not go back.
AppleTV is the media box to use if you hate ads and value your privacy. Its Home Screen is just a grid of apps. No ads. None. It’s also way faster (CPU speed) compared to the competition.
Replacing a smart TV OS with a device made by Google or Amazon defeats the purpose. You’re still going to get ads plastered all over your Home Screen. And they still lag and stutter unless you pay a premium price for an 5 year old Nvidia shield. Either use an AppleTV or build your own HTPC.
I reset my Android TV to stock before the ads, block all updates, and just run Plex and Netflix when I choose.
Probably going to take it further in the future and just use a little android media stick and nuke the SmartTV is entirely because of how badly it lags.
Absolutely insane how badly AndroidTVs perform after a year or so of ownership. If I could revert the core software updates I would.
Also, wifi causes the entire TV to become a laggy unusable mess. Has to be plugged in over ethernet. Absolutely unbelievable.
do we have ads in computer monitors yet? monitors often have mediocre speakers so people that weren't going to bring their own sound system have that option
The reason monitors are delayed is because they need a way to work around the commercial market. TVs in commercial settings were already more expensive
imho adb works wonders debloating many smartTVs. mine shows zero ads outside of commercial tv breaks. not even suggestions for amazon shows or anything in the dashboard. smarttube,kodi etc are just great!
You've gotta realise the average joe doesn't know how to do any of that stuff though. Even trying to explain it to most people is too much. The frustration I find is, most people don't actually want to learn, and they'd rather stay ignorant, and basically take pride in it.
My TV burned out a few months ago and we got a cheap vizio. We stream everything from another device so maybe that's the solution, but I haven't seen any of these ads.