If I were to start my own fast food business, I would make my food cheap as fuck and deliberately target locations that have:
A sixth form or university campus nearby. Students are a big market.
Nearby pubs or nightclubs. Doesn't have to be a city centre, could be a local high street. The main intent would be to target the late night crowd.
People care about speed, cost and not eating something that will give them food poisoning, not gourmet food. The luxury market is oversaturated and we have anything but the luxury to do that often.
Also, if it's a sufficiently large eat-in location like a diner, maintaining toilet facilities that don't look like they've been vandalized is important too.
They usually aren't happy when I take a shit inside our local food trucks. They keep telling me it's unsanitary but I always insist that a restaurant must allow its patrons fair use of their toilet facilities.
I hate how this society has turned something as deeply emotional as cooking and turned it into a factory farm where people think burgers and hot dogs just magically appear with fairy magic.
Check out how successful Dick’s is in Washington. They have so many locations now. Their first location was Wallingford, Seattle. It’s about a 1 mile walk from the U district, where a lot of the college kids hang out. Now, Dick’s has a location in most major districts of Seattle, mostly around bars, and even outside of Seattle. They are cheap ($2.50 for a cheeseburger) and super fast because they don’t do customizations with a limited menu. Mostly window only walk up pick up, no dine in (except for the one outside the hockey stadium, but it’s standing only).
It's annoying that you can either choose between having a weedy shit burger that's mostly lettuce and has to be held together with a stick, or eating a really expensive one and have to look at a load of wanker tat on the walls.
Also, you can stick your brioche buns up your arse. A brioche bun is not a load bearing bun. It dissolves in contact with moisture.
Hold on, a brioche bun can totally work! Toast the bun, put a little mayo on it, put the veggies on the bottom (at least the lettuce), and a regular-sized burger will hold up just fine.
Not saying it can't go wrong, especially in a place that just wants the decor and the food to look good on Instagram even if it's disappointing when you bite into it. But for burgers I've made, a brioche bun can be a nice option. :P
Also why do Americans like mixing sweet and salty. Here in Australia they have brioche buns everywhere now. I hate that crap, if you don’t have normal buns give me two slices of bread instead
"if i pay $50,000 for this hanging piece of flare, and only stay open from 4-10pm we can siphon money from money with our money from the people who have money. But our waiter? minimum wage, cameras in the back our head chef is a wanker from out of state who pretended to be something they are clearly not, and the wine? straight from my vineyard, with minimal staff, green card only workers and an ever living hate for anything that shows compassion or empathy. that'll be $18 a glass of home wine and $38 for alfredo pasta add $8 for broccoli add $10 for chicken. what...what's wrong this is just business."
Question for the audience: what city do you most associate this style with? For me it's Seattle, because that's where I live, and ugh, it's everywhere.
I don't associate this with any particular city, but with the rich neighbourhoods in every city, particularly the recently rich neighbourhoods built from gentrification and forcing the existing poor residents out. An upscale "urban eatery" is a sure sign that the neighbourhood is destroyed.
Winston-Salem, NC. This looks like 3/4 of our downtown hipster spots. Except everything here is also a microbrewery. Soooo many different IPAs. I didn't realize that there were so many ways to make beer that tastes like shit.
Are IPAs somehow cheaper to make or something? Like the whole microbrewery scene has devolved into "We make nine IPAs, whatever the fuck a cucumber lager is, and a stout."
Came here to call out Seattle too. Those chairs especially show up in any style of restaurant it is wild. I see this some in Spokane (or I did when I was there last don't know if there are more or fewer of them in the last few years).
I was gonna say SF, but now that I think about it the burger places there tend to be a bit more quaint and definitely don't have the live laugh love shit everywhere. At least I've never seen one, but it's a big fucking city so there's almost definitely at least one.
Funnily enough here the prices of fast food chains have risen so sharply that the fancy hipster burger places are now priced the same or even cheaper. Like a double cheeseburger at a McDonalds is 5.50 euros but a local burger joint with burgers twice as big, filling and so much tastier are 6 euros, it's a pretty simple choice.
Don't forget the fact that despite it's just a cheeseburger, it's named "The Vonderbilt Wonder", "Halfsie Pattsies", or "Edmonton the Second". Ideally on a menu so scant on details it's hard to tell the french fries from the extra avocado.
Reminds me of that one joke from What Men Think About.
"In our restaurant, dry bread is called a crouton. It is still the same piece of slightly fried bread, but dry bread cannot cost 8 dollars, whereas a crouton can."
And you just know that this is the type of restaurant to throw out still edible food in a dumpster and then call the cops when starving people try to take stuff from the dumpster.
I suspect it's also so the rich assholes can pretend to be in touch with society by occasionally "getting the poor people eating experience" (at a premium of course). They emulate classic burger joints and diners while being ten times more expensive with none of the charm.
I despise that kind of lighting because it's so fucking dim at nighttime. The places that still have physical menus apparently expect everyone to pull up their cellphones' flashlight to read it.
One place I went last year also had some boardgames, but only opened at night and only had that shit dim yellow light. Reading anything was nearly impossible and even the colors of the game pieces were blending together, "is this red, pink or orange?"
Gentrified takes on junk food with gratuitously expensive ingredients that are a slightly more subtle equivalent to just sprinkling everything with gold leaf like in 1990s Moscow or somewhere (“Our Southern-fried hog jowls come from rare heritage-breed hogs sourced from a tiny family-owned farm in the Outer Hebrides”)
My daughter begged us for a year to take her to a place called the Sugar Factory. It has really fancy and overpriced milkshakes. So we finally relented. They have the monstrosity below for $150.
What is the fucking point? Honestly?
I can't speak for how that tastes because we weren't willing to pay for food there, but the drinks (my wife and daughter got milkshakes, I got an appletini) were not good. Fun to look at, but pretty mediocre. I'm guessing the burger is more of the same.
I would 100% patronize a restaurant that had full transparency and decent no-frills food. They publicly post all their expenses and how much profit they make. Charge a table/dine-out fee, then actual cost of food and prep on top. Pay their workers in full, so no tipping required. Explain things like dining hours that help the business keep down costs.
I would too. Unfortunately I'm pretty sure most places that check even half those boxes still fail in the market. You often have to drag consumers kicking and screaming towards something more equitable and less exploitative, even when they're the ones being exploited.
I went to one of these wanky places in London and had to use my phone light to illuminate the menu sufficiently so I could see it, thanks to those shit light bulbs they insist on hanging everywhere. There are dozens of them and yet they give off no light.. wtf is the point.
The difference is that fixed capital matters little to the rate of profit, so they can spend a lot of money and it still evens out over the period of operation. The food and wage, on the other hand, affects the rate of profit a lot. So we can usually see restaurants with "fancy" decors, but with shitty food and low wages.