‘His rhetoric has made Tesla toxic’: is Elon Musk driving away his target market?
‘His rhetoric has made Tesla toxic’: is Elon Musk driving away his target market?
There are signs the billionaire is becoming unpopular with the very demographic group most likely to buy EVs
There are signs the billionaire is becoming unpopular with the very demographic group most likely to buy EVs
It's not driving away his target market, it's fully changed it. His target market is now MAGA brain-rot Republican weirdos, who also want an EV. It's not a big market.
People with concern for and a desire to do something about Climate Change are the largest demographic buying EVs, and they are a very left-leaning bunch. To say Elon's rhetoric has pushed that market section away is a dramatic understatement.
I would’ve bought a Tesla years ago, if it weren’t for that piece of shit.
I did buy a Tesla years ago. Won’t consider replacing it with another one when the time comes…
I mean my wife and I are a perfect example. After moving into our home I had every intention of getting a Tesla for us both and putting in a home charger. I will say we LOVE our Hyundai Ioniq 6 and will be waiting to see what they release next. Tough shit Elon.
Careful now! He might sue you if he finds out you didn't buy his car.
I'm a less perfect example. Wanted to buy an EV but Teslas were probably too expensive for me to even consider. I don't know for sure because I literally never even looked at the Tesla options. I love my Chevy Bolt EUV that I plug into a normal 120 V exterior outlet. Fuck off, Elon.
Same but EV Blazer. Tesla never entered the decision making process.
There are signs the billionaire is becoming unpopular…
It’s been Times Square billboards for a while now.
What gets me is that he’s hitched himself to the MAGA ride when the other way would’ve been far more lucrative in the short and long term.
Big brain dude
Seriously, build an expensive high-end product, then alienate all the "elite" who would buy it. Brilliant business plan.
Um, I hate to burst your bubble but I live in a pretty well-to-do county and it's only after he went fascist that Teslas started taking off here.
Might want to consider reading up on the petite bourgeoisie and their role in the rise of Nazi Germany.
But far less conducive to his pathological narcissism. In maga he can cultivate the personality cult he so desperately craves.
He used to be tech jesus which would have only grown had he not went off the deep end!
Maybe it’s the brain worm. Or maybe it’s all a deep ruse to convert the cult to electric for the good of humanity. The coal rollers
Zero emotional intelligence. What a stupid, stupid man-child. In retrospect, it is utterly unsurprising that he dove in head first on red pill, pro-maga, pro-putin joe rogan toxic meathead idiocy.
I mean, not much intelligence, period. The only thing Elon ever did intelligently is invest his father's blood diamond money.
Tesla's image is definitely tarnished. It may not be meaningfully affecting their bottom line or forecasts yet, but a bad reputation is hard to fix. As competitors start to step up and current owners look to replace their aging Teslas over the next few years, it's going to make a difference. I've got high hopes for Rivian, personally.
Their revenue was down 50% last quarter. It is very visibly affecting their bottom line.
I won't buy one because of Musk and I know there are others like me.
I wanted one badly before I started learning more about him. I’m not longer interested.
Absolutely maidenless behavior from Tesla
He's driving away current owners. My car is currently at Tesla Collision and I went to grab belongings from it. My little dog took a giant Elon on the lawn and they didn't have a garbage can to dispose of the bag.
I got a Model S Plaid delivered shortly after release. Previously owned a Model 3. It is my favorite / best car I've had and I've gone through ~20. Including a Chevy Bolt and Volt.
But, my next car will not be a Tesla. In fact, I've gone from thinking I'd keep this long-term to finding an alternative. I'm even semi-embarassed to be seen driving it which sucks.
I also had a Cybertruck reservation (yeah yeah, I know). But when our delivery came due we passed.
Rode in a friend's Ioniq the other day and it was pretty solid. Also sat in my other friend's Rivian R1T and liked it well enough.
If Tesla is wondering why sales are declining they need look no further than their leadership. I'd be willing to consider the cars again if Elon was out - but apparently the board is too stupid to do that.
Bought a mach e instead of a model 3 or y because Elon is a dick. Glad to stick it to the wanker. The mach e is awesome btw 👍
Is that the Mustang SUV? Those look fucking amazing!
Hate the man, hate the cars. Im not even kidding buy any other ev and theyre so much better.
Yep, a Model Y Long Range would make a lot of sense for us as our next car. But it is absolutely not being considered. Not only do we not want to give the company our business, but I'd be too embarrassed to be seen in one...and this is coming from someone with a missing hubcap on their 20yo econobox.
He's trying to sell EVs to the truck nuts demographic, so, yeah, I'd say things aren't really going super well...
He's still the same wannabe edgelord he's always been. Hard to believe his target market is bothered by that.
Shareholders, on the other hand, might have issue with what he's doing and its effect on the stock price.
You're wrong. He didn't always spout Nazi bullshit. That's a huge change that happened in the last couple of years.
I have coworkers who worked with him in the past, and I can say with 100% certainty that he's always been like this. He's just more open about it now/his PR team isn't keeping it from the public.
IS?
I mean... Fucking duuuuuhhhhh
They do have some QC issues that are a bit concerning, but the primary factor for me is not giving that dickhead any money. I would otherwise buy one.
Yes it has and yes it is. Talk about snatching defeat from the jaws of victory
It certainly made me question whether my next car will be another Tesla, likely it won't. They definitely deserve credit for making EVs more marketable and practical, but that technological advantage they had over the competition is gone. So at the end of the day it's just another EV brand but with a tarnished reputation.
Signs? LOL. Do most news articles just state the obvious now?
Yes
Never. Never ever. Tesla is in support of his shit via nearly 60 billion dollars per year.
The cars being absolute garbage doesn't help either.
Good point, also anti-union behaviour and general disregard for the workforce