Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says
Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says
While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.
Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says::While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.
1% of the headsets are returned. 30% of those returns (0.3% of the overall headsets) are because the user couldn’t figure it out.
This is clickbait.
To save me reading what is surely a terrible article, what aren't people getting?
Returns are very low. If the tittle talks only about a PERCENTAGE OF that low number, while that percentage being a high number, it is easily confused. Confusion is the goal of the modern journalMARKETINGist
Edit: I will not remove or replace the word tittle. I like it.
Wow, from all the stories of people returning them for all kinds of reasons, I thought the number of returns was way higher.
That's actually a decent piece of information for the article to include IMO.*up to 0.3%
Following the links it's 20%-30% -- it's about 360-540 users if there were 180,000 sold as the analyst predicted.
I would bet some percentage of those only chose that option because they didn't want to admit they bought it with the intent to return it but it's pointless to speculate without knowing how this compares with other similar product launches.
I didn't even have to spend $3,500 to not get it!
I knew a lot of people who returned the first iPhone because they “didn’t get it”. Sometimes new tech takes a while to catch on.
This article has a really weird way of presenting the statistic. Wouldn't it be equally right to say that most people even those who choose to ultimately return the device found it intuitive?
Doesn't the data kind of say the opposite of the title?
I don’t really know.
The first iPhone was slick but sucked as a smartphone. Heck, it couldn't even send MMS, copy-paste, gps and the camera can't even record a video! People looking to replace their Symbian or Windows Mobile smartphones would of course be disappointed by the lack of apps and customizations.
I know. I had it. Biggest thing about the iPhone. Is that what it did and how it worked was very very new and novel. And it looked very very cool. Apple was able to sell it for about three years simply as a fashion accessory, not that it was especially amazing in its features. It wasn’t until the 3GS, or even the iPhone 4 until it was exactly what it had promised to be 
To be fair, the first iPhone did kinda suck in many ways, especially shortly after launch. Only the 2nd or 3rd generation had most of the basics in place.
Why are devices like this called "Pro"? Are there people making their living as goggle-laden douche nozzles?
'Pro' just means you can charge more.
It stands for 'Profits'
There is regular and then this is Pro model. Obviously a cheaper VisionPro is coming in the future.
Because this thing has best on the market resolution, passthrough quality, and passthrough latency. And probably raw power for a standalone headset by a pretty good margin.
Is it made to be used as part of the work done in a profession? For example, a "professional video camera" may have lots of extra features needed by people whose professions are video-related.
Is this headset designed specially for professional use? If so, what profession? If not, then the term seems to be disingenuous marketing crap that devalues any other claims made by them.
I would definetly agree, compared to the base apple vision (not pro version) this thing is very literally.... infinitely better.
Seems like a decent chunk of apple users are just idiots. Not because they don't want the AR, but because the reason is because they couldn't figure it out.
I think the more relevant characteristic isn’t that they’re Apple users, it’s that they have $3,500 to spend on something they don’t understand. That much disposable income tends to promote short attention spans and little patience.
There aren't really apps yet.
There will be. The tech is genuinely super impressive.
But developers need time to have it in their hands to really implement anything that's actually AR. You can only lock it up so far on a computer or iPhone.
I've said it before, but the overly simplistic interfaces and the complete lack of customization of iOS means one thing
#iPhonesAreForBoomers
IPhone's interface is not simplistic.
I can't figure out how to navigate one even if my life depended on it
From one video i watched about the apple vision pro, it looked like it had some really cool features
Could you replicate every single one of those features with a google cardboard? I think so, but the extra $34999 is worth it for the apple branding
Could you replicate every single one of those features with a google cardboard? I think so
This is so far from the truth I just have to assume you're making a "joke" and not an apple hater who's too fanatical to form their own opinions.
The vision costs a shit load of money because they've put an abundance technology and R&D into the product to make it capable of things no other VR/AR headset is capable of. By all accounts the screen resolution, response rate, 3D tracking, and gesture recognition create an experience that other headsets can attempt to mimic but will fall short of. Watch MKBHD's videos on it, it's genuinely a really impressive piece of technology.
And yes, they charge more because they are Apple and they know their hoards of loyal followers will buy anything they make.
Sorry, i meant all the feaures that looked cool to me, not all of them
Also, yes, it was a joke
This is the best summary I could come up with:
Tech bros were vocal with stories about why they were returning their Apple Vision Pros earlier in February.
However, Apple analyst Ming-Chi Kuo found that nearly a third of returns were because users couldn’t figure out how to set up the $3,500 newfangled technology.
“It is noteworthy that about 20–30% of users who return their products do so because they do not know how to set up Vision Pro,” said Kuo in a translated analyst note on Wednesday.
Kuo’s investigation finds that just 1% of Vision Pro owners returned their headsets, which is fairly standard, and less frequent than lengthy essays on social media would have you believe.
Apple’s products are renowned for their intuitive user interfaces, like the iPhone and Mac, but it seems the Vision Pro might be missing the mark in this respect.
Apple is expected to sell more Vision Pros this year than the company original forecasted, according to Kuo, though it still appears to be a niche market.
The original article contains 409 words, the summary contains 163 words. Saved 60%. I'm a bot and I'm open source!
If your users don't get what you're trying to do, maybe try to do something better?
As far as I can tell this is a really nice and well built headset, with a great screen, but it doesn't actually do what all the other VR headsets do: Play VR games. Telling that even people already used to forking over large sums to Apple aren't really interested in paying $3500 to arrange iPhone apps around their living room.
(Setting aside how much I hate Apple for the moment)
A lot of these VR and mixed reality things are much neater in theory than in practice. I have tried the whole virtual-desktop-in-VR thing before and it just isn't really much more productive unless maybe you are really pressed for space. You can just get another monitor, not have to wear a giant gizmo on your head and be able to drink your coffee while you work without issue.
I thought it would be more with all the wannabe influencers making YouTube review videos.
What’s not to get about Face Monitor? If looking at a screen is good then obviously looking at it all the time is more good.
The inevitable conclusion is that these people bought a product without understanding it.
Makes sense to me. Sounds weird but some people don't have the ability to think in 3D. My wife is one such person. For example she can't combine in her head her actual spatial position and surroundings with Google Maps, so she can't use it. Same with those 3D rotation IQ test types of puzzles. I'm sure she wouldn't be able to use spatial computing.
Yeah this isn't surprising news to me. I can see the vision being super useful in some niche business/art cases but for 99.9% of people it's a prohibitively expensive toy.
And what about the broken glass?
I mean this is just like with all VR headsets. Most people simply dont need to have a screen strapped to their face, let alone at the cost of 3,000 buckaroos
Shit, closer to 4,000 of those buckaroos after taxes
I see iPhones as hand holders so makes sense older parents bought them and introduced their kids to them. Which again, are being held by the hand on what they can use and not use.
They can't figure out new technology. I'm able to use an iPhone even though I've never had one but opposite can't be said about people using my android. It's weird.
If the user can't figure it out you built it wrong
Not defending Apple here necessarily but have you not ever been in line for a self checkout? It’s not a difficult piece of software or equipment to use and in my experience half of the users if not more cannot handle it. Users are really fucking dense
Self checkouts don't work the same across stores, don't accept the same methods of payment across stores, require human intervention the moment anything off the happy path occurs (like not moving an item fast enough and it scans twice), provide constant interruptions during the execution of their single purpose, and are unfathomably slow and inconsistent at what they do.
They just don't work well.
Not to mention that some of these systems are really badly made.
Self checkouts are the worst! Perfect example of bad engineering. I had the shower thought the other day that perhaps they design them to be slow and crappy so they can gather more biometric and video data of us at the checkout 🤔
Seriously though there is a whole branch of hardware engineering that specialises in making things intuitive and user friendly....even for the special needs (apple customers)
That's only true if you assume that people are generally smart, especially when it comes to technology. Such an assumption seems to me to be... overly generous.
Factoring in intuitive functions is part of proper engineering
Nah GUIs were a mistake
