EV sales in the region are growing, but not for Tesla.
Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla's electric vehicles. Coming on the heels of a large financial miss, it's just one more problem for the automaker.
Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.
Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla's lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.
Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.
In fact, no Tesla cracked the UK's top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.
Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).
Tesla doesn't deserve to tarnish the great inventor's name. Elon more specifically. But who knows, possibly the company's management team are all mini Elons. The workers they are not at fault.
Read that Tesla pushes December in Norway for padding end of year numbers, resulting in a stagnant January. I think that concutive stagnant months is what would indicate how sick we are with Musk
I thought the Powerball and may even some solar stuff they were doing would suit our needs. The last few years quickly removed any such notion from my mind; not touching anything tied to that nazi manbaby
Well for obvious reasons. But also bcs their product is crap quality. My neighbour keeps on pouring grand after grand for stupid repairs into his model S
I'm not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I'm going to tell everyone that he's a cunt with 30 stickers plastered all over the useless rear window
I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that'll show them for sure!
Doing a from-heart-to-sun salute tends to hurt sales in UK and Germany, who woulda thought. The stereotype about French is that they don't care and might even like it, but maybe this is also about build and design quality.
You may want to read the text before commenting nonsense, the French are not pleased either.
| Sales are crashing in France, Germany, and the UK [...]
In France, sales of new Teslas fell by 63 percent
I don't see what justify your attack, it seems unnecessary to attack people based on their nationality.
Yes, we do have a far-right issue in France, but it's pretty much the same as everywhere else in Europe and there is still a resisting left here, not all hope is lost.
Also, regarding your comment below, the white flag stereotype for France comes from 2003, when the US and allies invaded and destroyed Irak, but for once France stood against the US imperialism.___
the white flag stereotype for France comes from 2003
It actually comes (unfairly) from the French army mutinies of 1917 and (also unfairly) from France's surrender to Hitler in 1940, in addition to their not joining in the fun in Iraq. All of which obscures a prior thousand-year history of kicking the shit out of people.
It's a joke, it's supposed to be grotesque. Grotesque is usually different from adequate to reality.
That's first, second, my comment does incorporate the fact that the French are not pleased either. You may want to improve your skills of processing two-sentence comments.
Oops, this one is four sentences, I guess it's going to hurt.
Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA... AMA
ADL supporting Musk's salute, made US media/Zionist CNBC anyway ignore it. Germany doing the projection stunt on Tesla factory had more EU coverage. Social media, even reddit, is just starting to censor Musk anger now. Though, old people who casually think what mainstream media tells them, would go "media told us that ADL said he never did it, and they would never profit from anti semitism"
Its investment in the Cybertruck is of no help in the region, as the steel-clad pickup truck is too large and heavy for use with a normal driver's license and does not conform to road legality regulations.
I was not aware of this. Further reasons to laugh at Musk are always welcome!
I used to have a proton jumbuck, it was a really handy pickup and the same size as a regular car. But it's hard to find parts for em in the UK. It's a shame there aren't many sensibly-sized pickups.
But yeah, I kind of think most people who have massive ones that only get used for school run and supermarket are knobs.
Pickups have their uses in Europe as well. Where I live, it seems like most pest controllers (rat catchers, an easy to clean open trunk is probably very nice) and land surveyors prefer them over other vehicles. They all use smaller sensible size pickups from Japanese brands though.
I think I've spotted only 2 different modern USA oversized pickups in traffic. Both full black, never a speck of dirt on them, always tailgating someone. They are vastly outnumbered by the sensible pickups, but you just can't miss spotting them in traffic.
I'm a sole trader, Stone Mason, I make enough to buy a used vehicle, but not new. Know what I would love? A light duty truck, no crew cab road princess bullshit, two seats in front, maybe a single half door passenger side for putting stuff behind the seats, and a properly sized bed. There's no such thing on the used market. There's absolutely uses for small trucks for trades folk. Back in Canada I had an older Ford Ranger, from when they were a rebadged Mitsubishi B3200. I would step over my dying gran for something like that here in the UK. The new Rangers are a fucking joke, FWD, crew cab standard, and they're the size of the old F-150s, completely unusable in the UK. I'm thinking about maybe importing a Japanese Kei Truck. There's some larger ones that are smaller than an old Ranger, but big enough for what I need....and they look cool AF.
This metal blob goes against so many safety regulations in Europe, it is basically unfixable. And even then you would need a truckers licence to drive it, like the ones for big commercial trucks.
Yeah technically it's a HGV, and you need an HGV license in order to be able to drive it.
Although apparently the other problem is that it has red indicators, because in the US they don't have separate lights for brakes and indicators they just flash the brake light.
Gimme cheap, simple and reliable EV with guaranteed 200km range and I'm sold. I don't need bazillion of cameras inside and out, I don't need glass roof, I don't need 200kW of ridiculous power I would never use, I don't need always online maps for a subscription fee and I don't need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.
It depends... As our old Ford gave up, I bought used car at the end of 2023. It is Kia Ceed SW, was three and a half years old when I bought it and I paid roughly 14k € for it, which is about my ceiling for a car. Not that I couldn't pay more, but I don't want to as our family doesn't drive that much. Our last car did about 5-10k km a year and this one is no different.
When I was checking BEV at the time there was nothing usable at my price range and area. Couple of used E-Ups, which are too small honestly (that's why we bought SW, trunk is always full of something). Same goes for BMW i3, which is also so hideous my wife said it would be a divorce. Not many E-Golfs, most of them totally abused, and way older than I'd like. Few Renault Zoes, but that's a brand I wouldn't trust with my past experience... There was simply nothing that would make sense. Not sure how it changed during 2024, but my hopes are low.
If I was alone, this would be an option. With family, not so much. I've heard horrible stories, struggling to go uphill with 4 people on board, etc. And I live in a hilly area.
Coincidentlaly, throwing all this junk out makes EV's significantly lighter. And theoretically cheaper.
They kinda suffer from "the tyranny of the rocket equation" since so much of their mass is "fuel." Make it lighter, and they need less battery for the same range, which means you need even less battery to carry that battery around, lighter motors, less chassis and suspension weight for that, which removes even more battery, and so on.
This is not the case with combustion cars, where much of the engine's mass is fixed and gasoline takes up little weight.
The Aptera coming out follows this principle. It's the only EV that's light enough that the onboard solar panels contribute a significant boost in range.
Fully solid-state batteries are just around the corner - some Chinese models already have a semi-solid-state battery, MG are releasing one this year, companies like Toyota and Honda are working on it too. The current use case is to extend range (600+ miles / 1000+ kms) but they could also be used to get similar range as today's cars with a much lighter battery.
I recently bought a camper van and was planning on getting starlink so I can work from the road (not full time). I guess I'll have to make sure I'm not off the beaten path on work days and stick to Hotspot.
This is the way. I wish more people would accept what is quite literally only minor inconvenience in the name of starving these insane companies. We honestly have it so good in most of modern society, and some things are just totally optional imo.
The UK is technically on a few islands, one can use Gibraltar to argue, of course, and historically English crown did possess lots of land in Normandy, Anjou, Aquitaine and even Flanders, also that union with Hannover, but ahem.
I don’t know about abuse but I do judge people with Teslas purchased in the last 5 years. Before that the completion was lacking and it was less evident to most people that the CEO is a cunt, but now even if you ignore Elon, it’s just a crazy purchase when all the other manufacturers have caught up in electric and arguably produce better vehicles with less issues.
I'd be interested to see some market analysis that looks into the reasons for the sales declines. In particular, how much is driven by poor product quality versus how much is due to Musk being a knobhead.
Sure, I'd judge someone if they bought a new one recently as well, but I think you're being a bit unreasonable. Not everyone can afford to switch cars.
Maybe they just like the car. Not everything has to be political. Especially if they get it 2nd hand, the depreciation is huge. So someone could get a nice Tesla for great money. Doesn't mean they like Elon or support him.
Buying 2nd hand is greener and doesn't support him.
Biggest decline in my country is because lease companies don't like them in their fleet anymore; Musk has just randomly reduced prices in the past, making it difficult to estimate the remaining value at the end of the lease term. On the other hand business drivers used to have a generous tax exemption when driving an EV, which has been cut by our government. These drivers may now be better of driving an ICE. All in all this reduces the market share of Tesla drastically, since Tesla's are almost exclusively used as company lease cars.