Here's a real-world use case where this difference is noticeable to the average person. We don't need to render video games at 1000 Hz, but many things that can be rendered with comparatively low GPU power could be made a better experience with it. The real question is whether/when the technology becomes cheap enough to be practical to use in consumer goods.
90hz is enough to prevent motion sickness in vr. That's a frame per 11ms and that's basically the limit of human perception. 120 is allegedly even better, but beyond that there's no point. Yeah we're rehashing the 30 vs 60 fps debate again but this time for reals.
I'm sure some people will demand it. But for 99.9% of the population you don't need 1000Hz content. The main benefit is that whatever framerate your content is it will not have notable delay from the display refresh rate.
For example if you are watching 60Hz video on a 100Hz monitor you will get bad frame pacing. But on a 1000Hz monitor even though it isn't perfectly divisible. the 1/3ms delay isn't perceptible.
VRR can help a lot here, but can fall apart if you have different content at different frame rates. For example a notification pops up and a frame is rendered but then your game finishes its frame and needs to wait until the next refresh cycle. Ideally the compositor would have waited for the game frame before flushing the notification but it doesn't really know how long the game will take to render the next frame.
So really you just need your GPU to be able to composite at 1000Hz, you probably don't need your game to render at 1000Hz. It isn't really going to make much difference.
Basically at this point faster refresh rates just improve frame pacing when multiple things are on screen. Much like VRR does for single sources.
Here's a big part of why they want 1000Hz. You don't need to fully re-render each frame for most cases where 1ms latency is desirable - make a 100 Hz (or even 50 Hz) background and then render a transparent layer over it.
The obvious awnser would be VR and AR where the faster the refresh rate is the less likely you are to get motion sick. A display with a refresh rate that high would be displaying a frame every millisecond meaning if the rest of the hardware could keep up a headset using this display would be able to properly display the micro movements your head makes.
I would be happy with a 240hz 4k that doesn't have a subtle hum when it's going that hard. It's hard to test for because shops are too loud to hear it, but in a quiet office it gets very noticeable.
Genuine answer is that it's just not necessary. Current displays are sharp and smooth enough. I'd rather a display that lasts for a few decades, since the only reason to replace these is when they break down.
From what I understand in the article the prototype TCL panel being demonstrated is actually 4k@1000hz. They mention a few competitors with multiple modes right after which could be where the confusion comes from.
After having a TCL smart TV that constantly smells like burning plastic, even a year after using it, I'm not sure I would want another of their product in my home.
Mine burnt out half the led strips in 3 years. Will never buy again. Idc how affordable they are. I miss when appliances and electronics were built to last, not break after a few years.
Screen technologies for a lot of things has gotten to the point where your eyes literally can't tell the difference, but sure, dump money into a placebo.