The average U.S. citizen spent $42.38 on streaming services each month in 2024, down 23% from last year, a new report found
Summary
In 2024, Americans spent 23% less on streaming services, averaging $42.38 per month, down from $55.04 in 2023.
Factors include "streaming fatigue," with 27.8% overwhelmed by the number of apps, and increased spending on cable/satellite TV, which rose 11% to $89.29 monthly.
Many switched to cheaper ad-supported streaming options, which hit a record 43% of subscriptions.
The average American now has two streaming services, watches four hours daily, and 26.5% share accounts with others, reflecting shifting viewing and spending habits.
Yes, "streaming fatigue" is the problem. It's not that services are charging more for worse content. The enshittification isn't the issue people are just randomly tired of streaming for unexplainable reasons. Very insightful.
Yeah, Dwayne Johnson is cool and all... but maybe give someone else a shot. If Verizon didn't give me free Hulu and Disney, we wouldn't have them, getting rid of Prime this year, and Netflix is pretty close to the chopping block. I watch a lot of YouTube and pay to not see ads. Probably continue that for a while. Just don't get the value and as I get older, just less interested in any of the content. I find myself going back and watching things for the past decades.
When people talk about runaway capitalism, this is a good example. I tried to watch something on Amazon Prime because I had briefly subscribed to it. No lie: six commercials before it started, and ad breaks throughout! This was on a service that I was paying for! Enshittification in full effect. Fuck these giant, greedy corporations, too much revenue will never be enough...
I paid for the 4 screen 4k subscription for Netflix for ages, one of the reasons being that I could share my account with a good friend who was a student.
Then they decided to dictate who I can share with despite the fact that I’m paying for the ability to view on four screens simultaneously.
Now on the rare occasions I want to watch anything I find alternative ways.
I finally got my media server back up after being down for a couple years, and it's a breath of fresh air. I didn't realize how many great movies are just flat out not available to stream without "renting/purchasing" them.
People also have less disposable income. It's easy to be lazy and keep a streaming service or two going that you're not really using when money is flowing. When you have to cinch the belt, you tend to remember that you can cancel at any time and just jump from one service to another.
Assuming you don't have more... piratic tendencies.
Every streaming service now hordes their decent IP and sprinkles it in amongst a vast pile of shovelware content. They prize exclusives but don't adequately communicate what they have access to or why, or when the rights to that content expire.
There's nothing more ridiculous than paying for two streaming services, having shared access to two more, and then realizing the old movie you want to watch is only available as an ala carte $1.99 rental on a 5th service.
How long until streaming services will "reflect customer changes" with "improved" price points that reflect their "premium service" and "premium content"?
I cancelled my Netflix subscription just recently after being a member since 2001. I also cancelled YouTube TV and YouTube Premium last month. I will be cancelling Prime this month after I figure out what the implications are with my Prime credit card. That leaves Spotify which is heavily used by me and my family.
I have a much harder time not only finding anything that interests me, but getting into something once I've started it. Not to mention maintaining interest to power through the whole thing. I frequently leave things half finished now. Whether this says more about the quality of streaming of late, or changes in my brain chemistry, I cannot say.
The last two shows I recall making it through were The Madness, and Black Doves; both on Netflix. Oh, and I can't get enough of Lioness. That show is just SO GOOD.
I've resorted to a rewatch of shows prior to their new season launch. Wheel of Time is one such show I've done this with; also Arcane - there's so much to follow and my brain tends to just lose details over time for shows. I'll be watching Severance season one again soon.
Streaming services suffer from content delivery. Users stay in analysis paralysis looking for what to watch, ultimately watch nothing, and scroll on their phones instead.
Worse, they made the selection process insufferable by auto playing shows and movies while you're trying to select/learn more.
Lastly, from like 2018 on, they started losing titles to other streaming services and it just got worse and worse of a service to invest in. And since then, prices have gone up, and stupid password sharing bullshit has made that worse.
I literally went back to manually downloading music this year. Have a unit ready for jellyfin, too. If my catalysts weren't annoying I'd have set them up to network it all already.
We have Disney+ due to kids and nothing else. Did Netflix for a bit but eventually didn’t like the price and policy change.
I had actually enjoyed it a lot since it wasn’t too $$ at first. The price increase and stupid lawsuits made me rethink. Still decided the shows we watched as a family were worth the price and convenience.
However in the past week they started adding things that were only available with the espn and Hulu subscriptions. So now we are seeing tons of things we can’t watch.
It’s now really pissing me off. So all the other shit bothered me but not to the point of canceling. This however is going to be the catalyst.
We needed a family plan for music streaming because we all do stream a lot of music and if you like to discover new stuff- my wife and daughter do, I don't, it's just harder to do if you expect to purchase or pirate music.
But we did get rid of all other streaming services and get the YouTube Premium family plan, which cost slightly more than Spotify, has the same amount of music, still has the whole 'discover new stuff' thing with their music app, allows you to watch or listen to YouTube videos while in other apps, lets you also listen to YouTube videos with your phone off, and, best of all, no YouTube ads.
Yes, I'm giving money to Google. I'm also not giving money to a bunch of other awful companies and you just have to pick and choose in this capitalist nightmare world if you want to live a non-shitty life.
Edit: YouTube also offers a bunch of streaming movies and TV shows that are not just crappy copies someone has uploaded or whatever, which is a nice bonus.
Edit 2: Forgot to say that you can put five people on the family plan, so we put our mothers-in-law on it too, they contribute, so it is actually cheaper for us than Spotify.