And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.
They're going to release completely absurd and hilarious conspiracy theories and the regular followers of InfoWars who didn't know about the change of ownership won't even see the difference.
Conspiracy crap tends to be pretty absurd as it is. Comping up with writings that surpass that level of stupidity and insanity is not a trivial task. Hats off to anyone who can come up with anything that competes with lizard people or flat earth fantasies.