The logo has been very successful in branding the company, as well as the companion verb "tweet". I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he'd be tossing out the arches and even Big Mac with claims that they are the problem.
Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.
Twitter was doing fine financially before Musk bought it. He paid more than twice what it was worth and he used loans to do it, that's what this is all about.
Yes, the name of the company, the logo, and the idea of “tweets” are all a charming evocation of a world filled with brief messages. Twitter has problems, but branding isn’t one of them.
What is with this guy and his hardon for adding “X” to everything? He’s like a teenager that thinks that adding flame decals to anything makes them “cooler”.
There was no reason to rebrand when he bought Twitter. Why the hell would someone rebrand an internationally recognized logo? Especially one that was pretty well regarded just a year ago (at least for a social media site).
Rebranding at this level sounds very much like purposeful destruction of an existing resource and company, rather than an attempt to make the company any better, successful, or more profitable.
I'm starting to wonder if the Saudis have told him they'll reimburse any of his personal losses from his stock buy, in return for sinking and destroying the company.
It just seems like the Musk buy, once it happened, has been too effective a means of destroying a platform that was previously used extensively by protestors and activists to organise mass group activity against governments and authorities.
It would certainly be my answer now to those regular Reddit questions like "what's the one conspiracy theory you actually believe is true?"
I've been using a moniker containing two Xs for over two decades. Speaking on behalf of my early-20s self, how fucking edgy do you believe yourself to be as one of the world's richest persons embracing a single letter as the epitome of logos to represent your umbrella corporation? Hire a branding team, you pathetically dull gen-x neckbeard edgelord manchild.
Seriously, the '90s called a they want their X back.
He doesn't need a branding team, he's too smart for that. That's why he is also sourcing a logo from the Twitter community. Because billionaires geniuses don't pay for anything.
I choose to believe he's just doing this for memes at this point. I can't accept humans are capable of these depths through inadvertent action, it's just too dumb.
Elon is a genius! He removed the bird, symbolizing the loss of freedom for its user and his company's inability to soar to great heights.
The bird leaving indicates an impeding catastrophe about to hit his company and the new symbol "X" is just as clever, because that's the sign people will click on when they go uninstall the app. Soon, the relationship between Twitter and its users will be nonexistent, just like Musk and his "X" wives
Years ago I used the word "twat" around my girlfriend and she said "you're pronouncing that wrong". WTF? I thought she was going to tell me to pronounce it like the English do ("twatt" instead of "twott") but she said it was actually pronounced "twah" - without the t on the end. Turns out she thought people were trying to use the French word toit. No idea why she thought people were going around calling each other roofs.
And are you willing to pay workers shit, force them to work in life threatening conditions, and pay off governments and gangsters to prevent them from organising?
Thing is, he didn't just randomly get lucky. He put in a huge amount of work and actually had a lot of good ideas. People love to hate Elon Musk, and when you hate someone you're loathe to admit to any positives about him, but he actually is smart in certain fields. It's not sheer coincidence that most of the companies he bought or started before this Twitter debacle grew immensely and made great advances. You can say that's because he "hired the right people," but that itself is a skill - knowing who to hire and what resources and projects to give them.
Unfortunately, I think Musk has been so successful for so long that he's become convinced he's good at everything. And as we're seeing now, he seems to have found something he's really not good at. He's new at running a social media company and this is the first time he's bought a really big pre-established company with a different culture than he's used to and there's clearly some trouble there. But I guess time will tell just what happens to Twitter in the long run.