Google’s YouTube and Spotify Technology SA, the world’s most popular video and music services, are joining Netflix Inc. in steering clear of Apple Inc.’s upcoming mixed-reality headset.
Users of those services will be steered toward the web
Searches indicate apps from Meta may also be unavailable
They were wondering that for the iPod, the iPhone, the iPad, the Apple Watch, and AirPods. I’d bet that in 10 years a decent portion of the population will have some sort of headset, Apple or otherwise.
The iPad always made 100% sense to me. The first Smartphones were fun and just joyful to use for simple Tasks. A lot of stuff was managed at a system level and Apps and games at the time were genuinely made very well and were great to play / use. Also keep in mind that at the times phones were at best 4". So getting the same experience on a much bigger screen always made sense to me.
Its only now that people try to use these things as a laptop replacement where they fall apart. But i.m.o. that was never the point and people got gaslit by marketing to believe that using a tablet as laptop replacement is viable.
Monitors. It's not there yet but imagine a world where you have like 8, 30-inch, 4k monitors in a giant grid and it costs like $600. That's the endgame here. Get VR tech to the point where it's better than buying physical displays for general productivity.
Though in that case, I'd rather have these virtual displays driven by my PC, not some bs apple ecosystem.
And their resolution and size are arbitrary. Those have meaning in the physical world because they are physical objects that need to have dimensions and must fit those pixels within that space. For virtual displays, it's only limited by how much of your field of view would you like to dedicate to each display and how high is the resolution of your headset.
And this is only really scratching at the surface of what AR might be capable of. Why use virtual displays when windows could be displayed floating without a display? Why use windows when UI elements could be floating on their own? Why show a screen playing a video when you could render the video as a semi-transparent 3d scene happening around the viewer (other than the obvious "because it's in video format, not 3d)?
That said, I'll wait for someone else to do it since apple likes to take good ideas and simplify them down to the point of frustration.
the use cases ive seen would never use this, like 911. having run a 911 center, this product would never be implemented despite the 8 giant monitors at each station.
this is just an incredibly niche product, with very niche uses.. and realistically its a toy that might be also used by some very specific industries.
I don't understand how that would work, I work a lot across multiple spreadsheets and looking from screen to screen is ideal. Moving my eyes to look from division to seems straining.
From what randos on the net have said the next closest headset that doesn't require a computer to operate costs $5k+ so from an enterprise standpoint they could more cost efficient there. So apparently it might appeal to the enterprise market.
I have seen much dumber, much more expensive tech in the wild in offices.
If it lives up to the hype, it could replace 2-3 desktop monitors (or convince some executives it can, anyway). It's about the same price as two Apple Studio Displays. I've seen offices with very expensive standard equipment. $3500 per employee isn't all that much to begin with if it's legitimately useful.
The best explanation I've seen is it would be nice on airplanes so you can watch movies and not have to awkwardly scrub past everything that might offend the toddlers behind you.
Admitably I have too much money, but I might buy one of these in a few years as a monitor replacement. Depends on how good it is and how good the alternatives are
Here's the state of the art VR: https://www.bigscreenvr.com/. You'd need that plus Valve base stations and controllers, so about $1500 total. It's miles ahead of anything anyone else is offering, especially Apple. You can't demo it to others though, it really does only work for the person that it's made for.
I’d guess it’s mostly just a low volume set of use cases. So few people are on iVision (my new name for this) that it doesn’t make sense to devote development time to it.
The vast majority of "apps supported on Vision" will act as a floating screen in front of you. So essentially the same as a typical iPad app. Doubt it takes any development time at all
This is just businesses slowly shrinking back to their actual valuation. No one's shelling out a thirty percent gratituity just to be involved with very expensive vr.
Pretty much every other platform charges 30% too. Steam? 30% Xbox? 30% PlayStation? 30% Google Play? 30% Samsung Galaxy Store? 30% YouTube Ad Revenue? 45%!
The only one that doesn’t is Epic, which charges 12% and recently it came out that they were struggling to make the store profitable.
Because once you add all the tracking and advertising, and try to prevent ad-blockers, they don’t work as well. You’re also limited in tracking by restrictions all browsers have to some extent
Thats a big oof. Imagine buying this thing, going into the Appstore and not even finding YouTube and Spotify! Would immediately dampen my mood.
This feels a bit like Smartwatches (Android Wear and Apple Watch) all over again for me. Where already at launch the third party "App" selection was really underwhelming with Major Apps like Youtube, Spotify, ... absent and it never getting much better.
But I get it. Apple always talks a big game about how much they love developers and how awesome they are but in reality they treat them like shit. Now Apple needs them and they give Apple this middle finger. Rightfully so!
As a practical matter all they have to do is not proactively block their iPad apps from being available, which is the default.
Literally zero effort: Their iPad app is available for the Vision Pro and works perfectly fine.
Minor effort: Block the iPad app from being available.
Extra effort: make a specialized visionOS app that takes advantage of additional hardware features.
makes plenty of business sense to wait until millions have shipped and yet before competition eats their lunch. what about steam? open brush? what killer app would you wait for?