The whole big tech ethos is to figure out the intersection of against-the-spirit-of-the-law and within-the-letter-of-the-law, and colonize the fuck out of that spot.
So they’ll probably just create a replica through means that allow them to claim they didn’t use his likeness directly, and call it “Rodert Upney Sr.”
God, this is so painfully true. Microsoft really set the precedent for the industry, often straying over the line into illegality; if Bush hadn't given directions that resulted in the ruling being overturned, they'd be several smaller companies now, and without their near-monopoly.
“I don’t envy anyone who has been over-identified with the advent of this new phase of the information age. The idea that somehow it belongs to them because they have these super huge start-ups is a fallacy,” Downey told Swisher about figures like Altman. “The problem is when these individuals believe that they are the arbiters of managing this but meanwhile are wanting and/or needing to be seen in a favorable light. That is a massive fucking error. It turns me off and makes me not want to engage with them because they are not being truthful.”
actor Crispin Glover filed a lawsuit against Universal Studios for both the unauthorized use of his likeness and the use of footage of him from Back to the Future in Back to the Future Part II; his permission had not been sought for the latter and he received no payment. After a motion to dismiss was denied, the case was settled for an undisclosed amount. The Screen Actors Guild changed its rules to prohibit its members from unauthorized mimicking of other SAG members.[51][52]
Not just Elvis, there are a lot of celebrity impersonators out there. I'm guessing they are legal or traditionally tolerated for some reason. Maybe the fact that it's in-person vs in a film/tv show/ad/print makes it different.
surely the contracts he signed are for a limited number of appearances, not to use his likeness in perpetuity. this is nothing new in hollywood, contracts have been drawn up considering likenesses for a very long time, AI is not really anything new in that regard.
If he did, he likely did that before it was possible to create photorealistic digital clones. Then it's an interesting question about how US contract law works: are you able to agree on something that is not possible at the time of signing?
Surely, if the contract would contain some explicit clause about that. But if it just said some like "we can do anything we want with the video material", then it's probably less clear.
there’s no way this was not accounted for by his agent or whoever negotiated for him. You can’t even use a photograph of an actor in a movie without negotiating an “image and likeness” agreement.
For example, Crispin Glover sued and got a settlement because they used his likeness in BTtF2 and 3 by making George Mcfly’s new actor look like Glover with makeup and prosthetics. CGI and AI don’t change that at all.
Michael Jackson sold his digital likeness when it was only possible with the most advanced computer imagery hardware. Majel Barrett recorded her voice to be synthesized and then died before it was actually possible to do so convincingly.
I think there’s a lot of cases like this that are too vague and written before the technology was fully understood to clearly indicate legal rights and will have to be renegotiated.