Google cancels plans to kill off cookies for advertisers
Google cancels plans to kill off cookies for advertisers
The latest change comes after several delays to find an alternative for its Chrome browser
All the more reason to use Firefox with uBlock Origin if you can, which despite concerns regarding Mozilla are still much more likely to align with users' best interests and help you avoid being tracked all over the web.
Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.
What does this even mean, Google?
Enshittification is a pattern where online services and products experience a decline in quality over time. It is observed as platforms transition through several stages: initially offering high-quality services to attract users, then shifting to favor business customers to increase profitability, and finally focusing on maximizing profits for shareholders at the expense of both users and business customers. #
despite their issues
What issues?
Edited to clarify which one I was referring to.
The definition of issue here changes significantly from person to person, from some disliking Firefox's visual design to others criticizing business and technical decisions by Mozilla.
Honestly, there's nothing I feel like bringing up and starting another discussion over. I mostly added that to stop certain folks from cleverly answering "but what about <issue>? Mozilla isn't a saint!" As though that wasn't taken into account from the start.
Getting tracked 😂
I think this is the first time Google killed a plan to kill.
Just you wait, now that their plan to kill 3P cookies failed, FLOC will be on killedbygoogle.com in a year or two.
The plan to kill the plan has been killed by another plan
This is just the natural progression in the length of their product lifecycles, really.
They never even got a license to do it in the first place!
Add another one to killedbygoogle.com!
I hope they do. That would be hilarious.
Remember when cookies were used for session data, and local preferences? Good times
I’m going to wager that killing cookies was going to kneecap their ad business significantly, so they got cold feet and are looking for a scapegoat.
They definitely knew it would impact their ad business but I think what did it was the competition authorities saying they couldn't do it to their competitors either, even if they were willing to take the hit on their own services.
Impact on their business (bold added): https://support.google.com/admanager/answer/15189422
- Programmatic revenue impact without Privacy Sandbox: By comparing the control 2 arm to the control 1 arm, we observed that removing third-party cookies without enabling Privacy Sandbox led to -34% programmatic revenue for publishers on Google Ad Manager and -21% programmatic revenue for publishers on Google AdSense.
- Programmatic revenue impact with Privacy Sandbox: By comparing the treatment arm to control 1 arm, we observed that removing third-party cookies while enabling the Privacy Sandbox APIs led to -20% and -18% programmatic revenue for Google Ad Manager and Google AdSense publishers, respectively.
Are there any methods of saving login and session data without the use of cookies? Because if Google killed cookies and I had to log in every single time I wanted to use something: I would stop using everything because of the inconvenience.
The plan was only to kill off third-party cookies, not first-party so being able to log into stuff (and stay logged in) was not going to be affected. Most other browsers have already blocked or limited third-party cookies but most other browsers aren't owned by a company that runs a dominant ad-tech business, so they can just make those changes without consulting anyone.
Also, it looks like there might be some kind of standard for federated login being worked on but I haven't really investigated it: https://developer.mozilla.org/en-US/docs/Web/API/FedCM_API
Get a non chromium based browser. I use Firefox.
So… was Google just fucking with advertisers, basically saying “you’re so dependent on us, we can choose to make you freak out about a technology change that never happens?” That would be pretty diabolical, which means I wouldn’t put it past them.
The goal was to come up with an alternative that gave Google a significant advantage in advertising while appearing to protect privacy. That project has apparently failed, so it's now more like business as usual.
it sounds like they replaced it with something worse
So they get to keep their Ad Privacy malware and cookies. Sounds like that was their endgame.
You shouldn't be using 3rd party cookie at this point.