The developer of Palworld has signed a deal with Sony to form a new business called Palworld Entertainment to capitalize on the breakout success of the video game by expanding the IP.
...This is not a publishing deal for Palworld the video game, or an acquisition by Sony, rather an attempt to make the most of the game’s huge popularity with non-video game products, such as merchandise and music...
Looks like we're safe from any forced PSN account requirements. For now...
Sony: "And lastly..." Gestures to a life-size Lovander doll
Sony: "Palworld the mega-doll! Pose it however you want! Stand it dramatically in a window! Lay it in bed and use it as a pillow!"
Sony (smugly): "But we know what you're really going to use it for. You naughty little hand-holder, you."
They go after small youtubers to get a few pennies, whale eating tiny krill. They are very likely salivating about a cut of the meat from Palworld, they would have sued in a heartbeat if they could.