Pride never ends rule

There seems to be a lot of resentment about brands honoring pride month. I get that it's mostly a ploy for more customers, but even so I don't think it deserves the criticism it gets. Support for the community is widespread and mainstream and I think that should be celebrated in all its forms. If this public corporate pandering ever goes away it should be a red flag that the mainstream support has waivered and everyone should be worried.

Corporate pandering is an index for acceptance, but not acceptance itself. It is, as you said, a flag. The dislike stems for it being disingenuous. Still, it is nice having a barometer.
If it were truly in support, they’d donate profits or feature designers from the community. Some do, but a lot of it is cheap rainbow colored junk from China to increase profits.
It would be wise for people to do a background check on who the corporations support through the Goods Unite Us resource
- It would be wise to remember that corporations have rights often in excess of humans (such as free speech) but lack practical human mitigation of profit motive. Your oppressor is not your savior. Don't be conned.

I think this is what Morgan Freeman meant when he said he had a problem with Black History Month. Having a celebration of all that you are as a people is great, especially for barely recognized minorities, but we need to acknowledge that those minorities still exist and should still be celebrated even after the official festivities are over with.

I have this feeling that the "X months" we have, as well the other periods of special recognition, serves a primary purpose of just setting people off.

For real, the ONLY people who really have a strong reaction to things like Black History Month are racists. The ONLY people who really care that there's a "Gay Pride Month" are the frothing homophobes. For everyone else, particularly the people whom those days or months celebrate, it's just Tuesday. Or some such normal day where nothing changes and they still have to constantly look over their shoulder.

If all it does is make some backwards, broken asshole lose his mind and rage about how "unfair" it is that nobody is giving them their special day, then it's a victory. If all these recognition periods do is remind us all that there is a sizable segment of our population who hate you personally then it's actually doing good on the long-term, because we can use it as a barometer. We can use these days and months to gauge how much more work we have to do squashing nazis and purging hate groups, and how much protection our friends and neighbors still need simply for existing outside the "white CIS straight male American" spectrum.
- Yeah, pissing off bigots is important praxis. It sets them in opposition to the rest of society