Yup. My kid was adamant he wanted a specific transformer for Christmas. He didn't get it, and now he's no longer interested (his birthday is coming up). He only wanted it because his friend had it.
I guarantee the same shit would have happened if games back then were like games are now. If you're not in on the latest trends like your peers, you're gonna be made fun of. Happened with marbles. Pogs. Beanie babies. Now it's Fortnite.