Say Goodbye to Those Absurd Side-Effects Readouts in Drug Commercials. The FDA finalized a rule that will require a drug’s side effects to be "presented in a clear, conspicuous, and neutral manner.”
Canada has drug ads, but with special rules. You can either mention the drug name or its indication, but not both.
So you'll get ads that say stuff like "Ozempic - ask your doctor if it's right for you" with people happily eating in a coffeeshop. But they won't tell you what Ozempic is supposed to do.
Had a friend with a parent that was a doctor. Apparently she could tell which commercials were getting pushed more based on what patients kept asking for.
While I agree in principle, there are people with fibromyalgia who wouldn’t know medications exist for it otherwise, because their doctors barely understand fibromyalgia.
"hmmm have you considered that chronic pain isn't real and you're lying? Don't worry, I'm still going to bill your insurance for the full price of an office visit."
You could always do like I do: not be a woman. No fibromyalgia for me at all. My mother and sister keep ignoring that advice.
But on a more serious note, that really has to suck. Autoimmune diseases are much more likely to affect women and are more likely to be ignored. There was a cool Radiolab episode on them. A hypothesis is that women have an overall more sensitive immune system because their immune system is suppressed during pregnancy so having a more sensitive one means you are less likely to get sick during pregnancy. Use of hormones like estriol seem to be helpful. But if you suffer from fibromyalgia, you probably know a good amount/all of that info and more.
That is exactly it. One of my family members suffered from it for years before finding out about it online, and eventually had to switch to a new doctor that didn’t try to convince them it was all in their head. It’s hard to accept that the weight of a thin bed sheet on your legs being painful is just in your head, yet that’s the line they were given repeatedly.
This is true for a lot of other cases too. People live with chronic conditions because they either don't know that it's an issue and there's treatment, or they sought treatment and there wasn't any help at the time, and since then there have been new drugs release
There’s so much new stuff coming out that most doctors don’t know anything about it until someone mentions it or they go look it up on the internet. Some will only refer to their huge out-of-date drug encyclopedia and if it’s not there you’re SOL.
I know a few people with fibromyalgia who didn’t know that’s what they had until they saw a commercial for it. Doctors never mentioned it as a possible diagnosis.
As someone who worked in the medical CE space, oh yea. The doctors who have the most pull are the dinosaurs who have been using the same techniques for decades. Meanwhile the doctors with fresher views and novel techniques based upon new evidence struggle to get a dozen doctors to attend.
Especially for general practitioners. If you’re a specialist with a narrow focus it’s easier not as difficult to stay current but if you’re expected to know enough about everything to refer patients to those specialists, there’s a lot to stay current on, even if you’re motivated to do so.
Does that mean he/she was explaining the mechanism by which it works and it was good? Or was she/he explaining negative side effects they failed to mention or didn’t understand? Something else?
Ah, she was just correcting them on the mechanism of action, so I don't think it was a good or bad thing. I was paying and leaving, so I couldn't stay for the whole convo.
Thank you for coming back to this! Yes, that sounds like a great doctor, good to hear she wasn’t having to school them on how it was causing harm or something like that.
Actually about 50% of the time your doctor will give it to you just by you asking. That's why they do this. You're not a person that advertising works on, but remember that the country is filled with monkeys.
Maybe not medications, but people generally write off benign symptoms quickly, and a series of benign symptoms can often be an indication of something more serious.
Then that person sees a commercial and it lists all the symptoms they've been having at once and it makes them go "Hey wait a minute, all those symptoms sound familiar, maybe I should make an appointment"
Iirc there was a study a few years ago that determined that medication commercials can increase the rate people see doctors.