By the way:
They do that for 3 reasons: Keeping you on the site longer, which increases its rating with Google.
Adding more space for ads.
And preventing others from simply scraping and reposting the entire content on their site, since recipes by themselves can't be copyrighted, but written stories can.
Although in Tolkien's case, I think no one bothered to tell him that writers like Dickens were paid per-word for what they wrote and he just figured he'd do what everyone he grew up reading did.
Yeah, honestly, most blogs have a "skip to recipe" button. By now basically everyone knows why they do it (to keep their work from being ripped off), so I really don't mind the mild inconvenience of clicking an extra button. They're taking the time to share their expertise with the rest of us, I'm fine if they make sure they get credit for it.
The fact that you are expecting people to watch a 17-minute video to learn why you should spend about the same time reading someone's personal journey to the recipe you want to get to suggest you don't really understand the issue. Nor does the person who made that video.
The other day, about an hour before it was time to cook my daughter dinner, I realized the steak I bought her was a cut of steak I'd never cooked before (I don't even eat meat), so I tried to find information about the best way to cook it. And it took half of that hour.