They do say they surveyed moviegoers. That's a lot of self selection right there. I think movie theaters are a terrible value so I hardly ever go to theaters.
Here you can find movies that are priced around 1 hr of min wage at fairly decent theaters , so lots of ppl go to a theater for a big release. And i support 1/3 of the title , we kinda need more good comedies that arent slapstic humour but some good comedic social commentairy told trough humour and not another "dystopian vibes" action movie
Remember the results are global. In my country it's good value. There's a lot of competition because it's not lucrative enough for monopolising franchises anymore.
Do I still go? No, not really. Great big-screen movies aren't as frequent as they once were and it doesn't cost much to get a good display and sound in a lounge room. It doesn't help that the "experience" of going isn't there anymore. Cinemas give off strip mall vibes,
And I remember $8 being considered expensive. Of course, there's been inflation, but not enough to make up for the increase in ticket and food prices. There are people spending 10 bucks for a bag of popcorn.
Cause marvel taught them marvel movies are the only movies worth a damn by consistently making 100 mediocre movies that are not terrible. Exactly like fast food.
Horror can be done on a low budget which in turn makes the genre extremely profitable so movie studios just see "People want more horror" rather than making different movies on a low budget.
Comedies seem to bomb at the box office which is why we have seen fewer recently. Horror is the only pure "genre" that seems to have consistently good profits.