The margins on GPUs are lower than the margins on their AI dedicated CUDA products.
They're basically saying, it's not worth their time to produce GPUs, so they produce just a few and sell them for a markup. But not at scale
It's a good opportunity for Intel/amd to eat into the graphics market share... Except everybody's competing for the same fabrication capacity at the chip foundry, so we will see
I know it might not satisfy the highest of high end gamers but APUs are becoming more and more interesting these days for the more casual gamer. The steam deck already shows that they are viable options, and Apple silicon has massive potential if developers use Metal increasingly more. Even without it some games are running acceptably at least. I'm getting less interested personally in discrete GPUs as time goes on.
Yea, fuck this. I like Nvidia and they objectively have better software on the cutting edge. But they stopped focusing on thos market now and are all in on AI while screwing over the high end on gaming. No DLSS is worth this bullshit.
I'd rather pay less for an AMD card with 90% as good performance, and just slightly jankier software, than pay the Nvidia tax this time. I was tempted to get in on the low end of the 5000 series, but I'll grab a mid-tier AMD and be happy.
Ok, they have the right to raise their prices, and everybody has the right to never buy from nVidia. Nvidia has no obligation to sell cheap GPU's to people and nobody is owed it from nVidia.