Former PlayStation boss says games are "seeing a collapse in creativity" as publishers spend more time asking "what's your monetization scheme?"
Former PlayStation boss says games are "seeing a collapse in creativity" as publishers spend more time asking "what's your monetization scheme?"
Shawn Layden thinks publishers should spent a little less time chasing Fortnite
So, the scheme is basically to have you, the publisher, invest some money into marketing the game, to get potential players aware of it, then have them pay a one-time premium to actually play it, if they're interested.
Sorry that doesn't drive MAU, DAU, or ARPPU. Also we want users on our walled garden data harvesting service that's just "Steam but Worse", so I'm afraid you need to close your studio. What's that? Sorry you're breaking up, must be something wrong with the phone here in the Swiss Alps. Ok ta ta.
If that's not the business model, then I'm honestly not playing it.
And while I may be outnumbered by children playing Fortnite obsessively, at this stage of life I do have more money than gaming time.
I am okay with the "I made this game for fun and publish it for free/pay what you want because I can't be bothered with monetization" business model too.
There's more to game development than that. Setting, art style, gameplay loop, interface...
The argument being made is that a "proven" mechanism for monetization is getting in the way of developing other attributes of gameplay, as the
- get potential players aware of it
and
- then have them pay
Steps are made the focus of design, and only known existing formulas for the above encourage the
- invest some money
step.
As Tim Willis from Space Marine 2 said:
“We don't need to sell four million units to make it [Space Marine 2] a success,” Willits said. “There are many games, sadly, especially out of North American developers, where if you do not sell five million copies you are a failure. I mean, what business are we in where you fail if you sell less than five million?”
Business majors ruin everything, part 8378384748
God I hope the gaming industry collapses just like in 1982. We have more than enough retro and indie games to get by until a new business model arises
It won't collapse in the same way because, like you said, we have tons of indies and they have easy access to publishing now. Hopefully the AAA space collapses though. It looks like it's going that direction. They've forgotten why they exist.
"Bye Felicia!"
Also, machiens capable of gaming are ubiquitous. Say the console market collapses because people recognize that Playstation and Xbox offer less entertainment per dollar than lighting $20 bills on fire. PCs, phones, tablets, maybe even smart televisions are everywhere. It's not like the early 80's when having a computer in your house is a new idea people were still figuring out.
It would be fun watching some of the bigger studios fart themselves to death though. I don't know if we need Ubisoft, EA or Activision anymore.
Each of those studios, UbiSoft, EA, and Activision, all forcing their employees back into the office. Car accidents up, environmental health down.
Fuck them.
Unfortunately that may well make them double down on the F2P mobile market.
They're cheaper to make, and success tends to be tied directly to marketing efforts and exploitation.
The harder the enshit, the harder the fall
No guys, don't you understand, it's all that DEI that's ruining games, trust. /s
I think there's also a "Netflix effect" where old games are incresingly accessible as an alternative to newer crap, kinda like (from my personal observations) how a lot of young people seem to be really fluent in old movies and TV due to streaming and YT.
Its going to bite these publishers in the bum.
Indies I think helped younger gamers and old gamers become less impressed by graphics compared to the past. Gamers expect more and there's many indies and old games people haven't played.
It's funny but I think my playstation 5is a Neflix machine and my most played game is days gone...
For some reason I feel like nothing interesting got released so far in this generation. Nothing big from Naughty dog. T.T
So this guy was at the top of Sony America until 2018 and now there's suddenly a lack of creativity in the industry? Please.
He's the strategic advisor at Tencent Games now, so I'm sure he's all over creativity there...
I've played the original "Deus Ex" for years and I'm still discovering new things about it. I don't even have to worry about Windows anymore. I can play it with Wine on Linux.
Laughs as I remember pumping endless quarters to continue in old cabinet arcade games.
Shawn, bro... not to say it's your fault, but it started with you
I'll say it. He's definitely at least partially responsible for this situation that he's complaining about now.
Ya think?