Explanation: In the modern era, ever since the Industrial Revolution, society has been obsessed with timekeeping and the 'correct' time to get up, go to work, for how long, etc. Romans, like almost all pre-modern peoples, relied mostly on daylight and natural cycles to time their activities. 'Sol Invictus', the Unconquerable Sun, is the sun as envisioned as a deity by the Romans.
In Roman insulae, they often slept in windowless rooms. Many of them also woke before sunrise. They were generally woken by slaves, roosters and the increasing noise from people outside.