In 2024, Reddit is a far cry from its scrappy startup roots. With over 430 million monthly active users and more than 100,000 active communities, it's a social media giant. But with great power comes great responsibility, and Reddit is learning this lesson the hard way.
The turning point came in June 2023 when Reddit announced changes to its API pricing. For the uninitiated, API stands for Application Programming Interface, and it's basically the secret sauce that allows third-party apps to interact with Reddit. The new pricing model threatened to kill off popular third-party apps like Apollo, whose developer Christian Selig didn't mince words: "Reddit's API changes are not just unfair, they're unsustainable for third-party apps."
Over 8,000 subreddits went dark in protest.
The blackout should have reminded Reddit’s overlords of a crucial fact: Reddit’s success was built on the backs of its users. The platform had cultivated a sense of ownership among its community, and now that community was biting back.
One moderator summed it up perfectly: “We’re the ones who keep this site running, and we’re being ignored.”
Hasn't Twitter lost ~30 million active users, about 10%, since Musk bought it? Plus there's probably going to be a couple million more gone from the Brazil ban.
Musk himself said there are way more bots than he thought when he was trying to weasel out of buying the site. That was before AI that could solve recaptchas, and respond like a human. Imagine how many bots there are now.
Interesting, I never used digg and didn't know about it's history. It seems like they could have easily fought back bots with captchas, email verification, phone verification and so on.
Phone verification? In 2010?
Only 20% of US citizens had a smartphone in 2010. That kind of verification was extremely rare at the time. Privacy was still very much a thing, sites that requested personal data like that was regarded with suspicion.
Digg era is very different than today. Peak user for Digg is 30million, while Reddit and Twitter is 330million and 368million respectively, almost 10 times the different. As demonstrated by Twitter, even in its worst form they only lose like 30million user. Reddit won't go anywhere, the vibe though, will.
I keep seeing YouTubers who host their own subreddits still mentioning Reddit a lot in their videos. Yeah, some people probably don't even care what happened.
A big streamer I watch is sorta in that camp. He mentions his subreddit all the time and it's an active part of stream/communication with chat, he bitches at reddit and it's broader base all the time but I see no signs of moving away from it.
That's because there will alway be new 10-year-olds who are just discovering "new" parts of the Internet. They are growing up with the enshittification, so they don't know that things were better before they were born.