These days, and especially with the continuing shift to the right in Europe, I'm repeatedly asking myself what the attractiveness of these ideologies is, that so many people again fall for them. They represent destruction not future. They do not have a plan for the future, they are only "against" everything good.
They construct an ideology where everything was great way back when foreign powers were jealous of our national heritage and destroyed everything. It's a very easy to grasp and convenient myth, since your nation becomes the main character of history.
Nationalism/patriotism is very succeptible to falling for fascist ideology. Therefore, everyone waving their national flag with pride is sus to me.
Your last sentence especially hit it home for me. I'm not currently proud of America, and I myself would feel like a total jamoke waving around the US flag with a grin right now.
But I will vote and try my best to fight for a country that I can be proud of.
...one can support american ideals without supporting actions of the american state: it's our choice which that flag represents...
...sadly, fascists have so brazenly siezed the apparatus of our state that whenever i see its flag proudly unfurled these days, my first reaction is to associate its bearer with fascism...
Same thing any "in group" feeds on: self esteem. If you feel powerless, or worthless, or rudderless, any group that makes you feel powerful, valuable, and effective is going to be very appealing. Conservatives (read: fascists) prey on this. They make it seem like joining them is brave, and important. And since their followers lack identity and purpose, their self worth becomes entangled with [in group], be it closeted fascism such as the American GOP, or flaming such as Q/proud boys/whatever. And since their identity and value depends on the perpetuation and proliferation of their in group, they willingly accept lies and falsehood. Pretty easy to gaslight someone who's encouraging it.
Then when they wear their symbols of hate, or make shocking claims, or in anyway troll and grief society, up to and including dismantling democracy, they get a reaction. They've exerted their will on the world around them, and as such they feel powerful. The insidious bit is, even if the good guys win, with all their high falutin factual arguments and social programs, it just makes these sad people angier and feel worthless again. So they go right back to their pimps for some more sweet lies and marching orders.
This is spot on and something I teach in social psychology. One thing that helps is increasing membership in other groups so that the dismantling of one group doesn't fracture their self identity. Granted I usually teach this with more benign examples (e.g. if you're a "good student" and get a bad grade, it hurts more depending on how important it is to your identity). But the idea is the same.
A few things you can look up though: cognitive dissonance, confirmation biases, contact hypothesis, and probably a few more. The funny thing is, social psychology as a discipline boomed after WW2 because people wanted to know why Nazis were Nazis. It's only recently we also realized that social rejection uses the same parts of the brain as physical pain, though.
Fascism preys on the ideas of regime change and stagnation. Physically, a government wishing to gather power through voters will promise new public works, a focus on workers, and the general embetterment of society. Ideologically, fascism promises a purging of those in power, those that lead the stagnation and bad working conditions that started the movement. They conveniently pin in on a group of people or a few undesirable groups to appeal to a large number of the population and then make a grab for power. Bad times and stagnation create fascism.
They are looking for a community that accepts them. That's why they are usually from broken poor white people with drug problems. Their parents are absent in many ways and are looking for somewhere to belong.
People want quick solutions to complicated problems. What quicker solution is there to all of your problems than blaming it on a disadvantaged group of people and persecuting them for it?
They never realize it's not an effective solution until they're way too established in the "kill the X" mode.
Why are you assuming most people care or are capable of reasoning about some vague "future"? Right now they feel disenfranchised because right now some <insert slur> is getting uppity.