It honestly breaks my heart to write this article, but I want to be as transparent as possible with our readers because you are the ones that have quite literally…View Post
I know that the source is more focused on retro gaming as a topic but the topic of this post is Google and its pagerank algorithm which is more appropriate for this community.
We’ve all noticed the enshittification of Google Search over the last few months, but it’s still hard to hear how it is affecting content creators and putting them out of business so we can see 20 AI generated spam pages about whatever our query is.
Have you seen it recently? In the last month or two, it feels like they just flipped an enshittification switch and suddenly made the engine completely unusable. Its results are completely fucking bonkers now. Not least of which is because 90% of them are sponsored ads that aren't necessarily relevant to what you searched.
In the last few months there has been the highly visible changes that include adding the generative AI search experience but you are right. Google search has been getting more and more useless as time has gone on
While Google certainly has a lot of responsibility for how shit their search results have become and the effects they have on website operators, the SEO industry can all go eat a giant bag of dicks for being the driving force behind making search results worthless trash.
Google also is responsible for the SEO industry. They made ads hugely profitable, then started directing traffic to sites that serve more of their ads, regardless of quality.
I did a search for "retro handheld news" and they were like #7 and I did a search for "Anbernic rg353" and they were #8. I have blockers on and above Retro Dodo was Anbernic's official site (fair), an Aliexpress site that is not Anbernic's (crap), Amazon third part sellers (also crap), and one YouTube reviewer with 41k subs.
So his assessment is fair but I always tried to avoid Retro Dodo before because on its early days they always had some kind of info wrong or they don't go more in depth with their reviews. Their site ranking was always higher then better sites with better content.
It’s likely that our website structure isn’t perfect or that our content may likely be “over-optimised” for Google, but at least tell me. I am no SEO expert;l I have a million plates to spin as a content website operator, and I cannot get everything right. If Google were to inform me what I was doing incorrectly then I could change that, but they don’t. They just keep hiding our work, month after month after month.
I bought an Ayn Odin 2 recently and noticed how hard it was to find Russ/Retro Game Corp's site and videos even when searching directly for retro game corps. It was like the results some days were buried and other times I could find them in the top few.
I still have a lot of de-googling to do. However at this point, I only use google as a search engine maybe once/month, and it's frankly usually for the google business info...thing. For everything else, I use Kagi and quite frankly have not looked back. Probably one of the few services that I happily pay for.
Yeah I've noticed ai generated garbage articles more and more recently on search. Wish that they could be filtered out and if anything Google should be incentivized to do that because if you're training ai models on ai generation then it's not gonna be good for the end product.