I've got a mate whos a big fan of Bourbon. He's tried all the standard brands like Buffalo Trace, JD, Jim Beam and Wild Turkey.
I want to get him a bottle for Xmas of something he might not have tried before, something I can say was recommended by Americans as a good bourbon. Doesn't need to be some weird flavour like Red Stag, just old fashioned American bourbon that maybe flies under the radar in other countries.
A +1 for Woodford Reserve and Knob Creek, especially Woodford's nicer offerings. Those are great choices.
I'm going to disagree on the Basil Hayden and the Bulleit. I wouldn't recommend them to a bourbon enthusiast (or to anyone really). Bulleit in particular I think doesn't really offer a lot of the classic bourbon experience that someone who is into bourbon might get excited about. To me, it drinks quite hot and is pretty thin.
Woodford Reserve is my go-to. It's not hard to find, it has a reliable taste being a blended bourbon, and is generally well regarded. They are a big sponsor of the Kentucky Derby, so it's got some cachet across the luxury brand spectrum. However, my grandpa worked for Brown-Forman his whole life so it has an emotional connection for me and makes me a little biased.
Weller Special Reserve (green label) is pretty easy to find these days, about $50 a bottle and considered by some to be one of the more accessible PVW-adjacent bourbons.
I'll add Booker's to this list, if your friend enjoys sour mash flavor profiles like Jim Beam/Jack Daniels. It's pricier, maybe over $100 now, and a bit harder to find.
Oh! Have they fixed their supplying issues? I haven't had a drink in a while, but for years they were having trouble keeping stock in most stores because they had a distillery fire and had to run with what they had stored. Even after that, any time I'd find a place that would get some, they'd only be able to get a single case in and it would be sold out within a day or 2. I basically had to get lucky and happen to stop by the same day they got it in, but before they stocked the shelves. It was probably solid 5-6 years of never seeing it on a shelf and only getting it if I asked for it and they go it from the back.
I'm not sure. That's the first I've heard of a fire. It's pretty easy to find in my area, but I can't speak for the rest of the country. I have noticed the price go up some in recent years, but I assumed it was from popularity and just general inflation.
I got one of their limited runs from a buddy about two years ago. I can't really say it was better than the standard. A little "hotter", even, swish which isn't something I tend to prefer.
I'm going to recommend Old Forester 1910. A lot of people prefer the 1920, which is a bit pricier, and I can see why they might, but I actually prefer the 1910. It's complex enough to think about but easy enough to just enjoy. It's got some classic sweet bourbon flavors (people usually describe the flavor as deserty: molasses, vanilla, etc.), and a wonderfully luxurious mouthfeel that's very bourbon and sticks around for a long time.
Love Old Forester! It has the same mash bill that goes in to the blend of Woodford Reserve, both being made by Brown Forman. I enter every year to win a bottle of their birthday bourbon, haven't had any luck yet.
I just got done living in KY for about 5 years, the one I like for a reasonable price was Basil Hayden, I think it's from the Jim beam distillery but it's not too expensive and it's nice and smooth.
But there are literally thousands of different bourbon and even one distillery group might have several brand names, like the owners of Jim beam actually makes old grandad, makers mark, and knob creek as well
Jim Beam does make a ton of other brands as the biggest distillery, but Maker's Mark has their own distillery. They are owned by Beam Suntory though, but they still have their own distillery, aging warehouses, etc. that you can tour. You even get to dip your own bottle into the red wax - I still have mine!
Have you thought about giving him a rye whisky? It is still a very American style of whisky. It might be a neat treat to have something just a little different.
Back when I was a drinker (7 years sober now) my drink of choice was whiskey in general, bourbon in particular.
That said, the best whiskey I ever had was a bottle of Yamazaki 12 year single malt. I got it as a gift when they just entered the US market and picked up a second bottle for ~$45 at the time. Highly recommended to any whiskey drinker.
Crazy that no one has recommended Costco's in-house Bourbon. It's very hard to get unless you know when it's in stock, because it sells out in like a week, but at some places (DC for example) you don't even need a membership to buy liquor. It's a REALLY good Bourbon for the price. It's a little stronger and sweeter than many bourbons in my estimation, without much bite.
My buddy is a huge Bourbon snob, we did the trail for his bachelor party, and he had a few bourbon bars set up at his wedding. It was one of the five he chose to have at his wedding, and the decision was not made on cost. He's the one that introduced me to it, and it's basically all I buy now, unless I'm getting something cheap for bourbon and gingers or some other mixed drink.
What's your budget? If your friend is into bourbon then most everything here he's probably tried. To get a unique gift bottle will cost a bit more, depending where you are.
Well, call me old fashioned but as my friend is a fan of American bourbon, I thought asking American's what American bourbon they recommended might be the best idea.