I don't really get that sentiment. You buy a game -> You download the game -> You press the icon on the desktop/start menu/wherever -> you play the game.
What does it matter what store the game was bought on? The buying experience is a typical store experience on each platform. On my fiber connection the download speeds between epic and steam are both maxing out, and both synchronize saves across my PC and Ally. What else is there that makes one store so much better than the other, other than fanboyism and nostalgia?
Epic games made their store UI so bad that buying games on it initially was actually frustrating and difficult. It might be better now, but at the time you had no shopping cart and had to go through about 10 menus to purchase anything.
Steam lets me add many games to my cart, and then 2 pages later I'm installing them.
You start the launcher -> it forgot your device and password, so wait for the confirmation code via mail, enter your info again, then solve three capchas
Browse the store -> except there's no functioning tag search and the shop sucks, so you need to know exactly what to buy and how it's called to even find it
Chose a game -> but there's no tabs or secondary windows, so every time you inspect a shop page and try to get back your search gets reset; please enter all your search criteria again and scroll back to the point you've been before
Start the game -> but your own library is a hot mess; click through 13 pages of huge icons representing an alphabetical order until you find the picture representing what you want to play
And then you play.
As long as you don't notice Epic all is smooth sailing. Every step of actually using the launcher is a pain though. Sometimes I forget how annoying it all is and try again. Aaaaaand it forgot my device and password again. Then I curse at my PC and open steam.
The only feature I miss in the Epic client is a way to make yourself appear as offline. Other than that, Steam has a bunch of social features that I couldn't care less about.
A scam for whom? My epic library is full of games that they literally gave away for free. I didn't pay for any of them. Hard to see how I'm being scammed. I'm not surprised that it's a shitty business model though, and I suppose their investors could argue they're being scammed.
The scam is that they undermine the actually viable platforms by offering something that is literally too good to be true. Then when all their competitors are dead their store will go to shit and you won't have an alternative. When the time comes, you will wish you'd spent some money on a real store rather than play for free on theirs. See enshittification.
I just bought the only game I'll likely ever buy on EGS. It was Alan Wake 2. Being published by Epic, it will unlikely ever be anywhere else until EGS shuts down.
My justifications are as follows: I love the developer and want to support them.
That's it. The experience was.. fine, but far from streamlined. The Epic achievement system is terrible. Imagine walking around in a horror game, immersed in the atmosphere, then a loud cheery mobile app chime blaps through your headphones and a giant banner splatters across the top of your screen announcing your achievement totally jarring you out of the atmosphere.
Then, imagine you find out you can turn on a 'do not disturb' mode by pressing shift+f3, then imagine you need to turn it on every time you launch the game. That's the Epic Games Store experience in a nutshell.