I can understand why'd they'd feel this way. Apple is mostly a closed platform with overpriced hardware. I'm surprised Apple hasn't started packaging bottles of air yet while claiming it is premium air. Apple cultist would pay for it.
As an Apple and Linux user, all the people I know that will"throw money" at new apple hardware have enough to not care. They're not power users, they just want something simple and reliable, and apple hardware checks those boxes.
The actual apple fans I know are buying refurb, using oclp to keep old machines going longer, or just wait until there's some form of price drop.
I think it's also worth noting to this person that the apple tv hardware costs LESS than a shield tv. But that head is likely so firmly rooted in their own ass that it'd take an auger to remove it.
Have you never been to a Genius Bar? My overall perception of Apple fans are people that they drink $8 lattes daily & write a couple blog posts per month while drinking wine & feel accomplished as a result.
I'm not saying their OS sucks. If it were not tied to their hardware, I'd prob use it too. But because they bundle them & upcharge their hardware a lot, it just isn't worth it IMO. I'd rather move towards an open-source OS or at least one not tied to hardware.