Nvidia is the one company making a fortune in the AI bubble and will be just fine when it pops. They make top-quality graphics processors that physically exist, not money-burning AI models. But CES…
Are they trying to compete with OpenAI's $200/month plan? No idea. The actual pitch seems to be you know AI is going to be everywhere soon so better lube up.
They also say if you buy one you get access to nvidia's AI tools to do whatever, probably to produce cutting edge quality AI media content or develop some hugely disruptive AI powered app, like the countless success stories we've had so far.
Im sure the Gamers (capital g intentional, derogatory) will love it. And then act really confused when games feel unresponsive, weird and floaty, and blame this on the devs and not their graphics card which is hallucinating most of the frames.
Gamers, for all their faults, have been pretty consistently okay on generative AI, at least in the cases I've seen. It doesn't hurt that nVidia keeps stapling features like this into hardware that supposedly improves performance but at the cost of breaking things and/or requiring more work from devs that are already being run ragged.
Also, I can almost guarantee that the neural texture stuff they're talking about won't see enough use from developers to actually see improvements. Let's do a bunch more work to maybe get some memory savings on some of the highest-end hardware!