If it were just 33 generic characters, or 33 comic book characters nobody ever heard of (Astro City anyone? Anyone?) it would have tanked just like Concord.
But, at the same time, it CAN'T JUST be the license. It's also free to play.
Look at Marvel Midnight Suns, which wasn't F2P, had the license, from what I'm TOLD was a decent game, but didn't go anywhere:
A far better comparison is the Avengers game before that, which is a genre that the average person is more likely to play in the first place. Customers will avoid a game that they don't want, even if hundreds of millions of dollars was spent on it.
from what I’m TOLD was a decent game, but didn’t go anywhere:
It's an amazing game.
The cards were a great way to handle combat, it was just a lot of new ideas, and the story parts slowed it down. If running around the abbey was something that could be turned off as an option and everything handled on a menu splash screen it would have done even better.
"Free" wouldn't have saved Concord. They had basically no interest in the game from the time it was revealed, and the open beta player numbers supported that. Putting a price tag on the game was an attempt to bleed out less profusely.
Most paid games don't have a physical release because it adds costs these days, it's surprising they have physical copies.
Is it just a free disc that tells the hardware to download it? Or some kind of collector's edition with extra stuff?
But give it a try, quick play is quick play and you won't get a good team comp, but I got to silver in ranked and people know what they're doing most of the time. You won't always get two tanks, but two heals and a tank is the worst I've seen.
It's really not, everyone is just really strong. It's like Paladins where everyone is a monster if you learn to play them.
Some characters are weaker and others require more effort, but every character has a counter pick that wrecks them, so team comp is important for different roles at different times. Sometimes you need a backline assassin, sometimes it needs to be a dive character. I really like it since it forces less onetrick play and actual team coordination.