Skip Navigation

The Sunk Cost Fallacy

The Sunk Cost Fallacy: How It Affects Your Life Decisions

The sunk cost fallacy is a cognitive bias that makes you feel as if you should continue pouring money, time, or effort into a situation since you’ve already “sunk” so much into it already. This perceived sunk cost makes it difficult to walk away from the situation since you don’t want to see your resources wasted.

13
13 comments
13 comments