IME, big momentous events are actually continuous transitions that we only notice in a drastic moment.
This whole chrome thing has been building to this for ages. So beyond using Firefox, there’s also some basic principles that need to be formulated and distributed as “it’s free because you’re the product” is now … not to mention breaking up monopolies.
DRM is already applied for certain content in websites such as Netflix, etc, and it makes it waaaay harder to bypass.
For example, Netflix (and the others) use DRM to block Linux computers from higher quality content. Why? I guess "hackers" and "think of the children". Truth is... content is already pirated from the second it gets released on any of these platforms... so they are not really fixing anything... I guess they really want you to use a tracking OS.
Imagine this kind of system but for an entire website. Big companies imposing their devices and software as the only way to access a website... which is really just HTML and Javascript files, entirely platform agnostic... but who cares? They are struggling for money so they are squeezing every little possibility.
It's a big threat because once it's easy to block unapproved browsers, lots of people will do it. Yeah, there will always be a few weirdos like us that don't enable it, but just imagine when it's your bank, your insurance company, your government, and most every linked-to page on Lemmy. You'll be forced to use Chrome to interact with large parts of the internet then.
They also have ProtonDrive as an alternative to Google Drive. Apple's iCloud is also end-to-end encrypted now. pCloud is another popular option. There are a number of choices for secure cloud storage these days.
Web search is a bit more difficult. DuckDuckGo is heavily integrated with Bing. Brave Search is hit-or-miss. Yahoo is just a front-end for Bing.
If you need live document collaboration, you're probably already in a setting where either Sharepoint or GSuite are mandated. If you're not, BitAI may be worth looking into.
I just want remind everyone that Windows 11 requires your computer to ship with TPM2.0 enabled. This will complete the circuit meaning remote streaming websites can ensure you don’t have DRM on your machine.
TPM is a security token loaded into the firmware of the BIOS put in by the manufacturer to ensure you haven’t tampered with the operating system as shipped and controlled by them.
Sticking to FOSS and decentralized apps as much as possible. And using less invasive apps like Firefox over chrome. Be willing to jump shit when corporate throws in bullshit if you have to use something closed.
This is the only way to slow the spread of enshittification around the web. It will be less convenient for the end user, but ultimately it's the only way to stop big companies from fucking the web
It's not the only way tho. You can also get politically active about it, pressure your representatives into signing legislation in favor of the open web or even join a party or an organization and become the representative yourself and change it from the inside if you can.
Let's stop pretending individual actions are the only thing we can do to stop corporations, that's how they win. We need to act politically.
because tech nerds like us that actually know about it and use it are a slim minority.
The only thing thats going to really stop it is fear mongering and the weights of governments. . and we know how much government loves to crack down on trillion dollar businesses /s
Alphabet needs to be broken up, same as Microsoft and Apple and Amazon. The consolidation of tech into a few giant corporations that have a tremendous amount of power and hold a monopoly/duopoly is doing a lot of harm.
That's why we need to take matters into our own hands and refuse to use their services and support FOSS with all our efforts. The government ain't gonna do shit, this is a DIY project to save the open internet.
There's a lot of good comments and suggestions, but the one that I'm not seeing is, "tell others".
Do you perform support for friends and family members? Explain why it's not in their best interest to use Chrome (and Google products in general), then ask and help them to install and use alternatives.
Have a laypersons response to why they should avoid Google for that person you're chatting with on the bus. Have a response ready to the awful, "but I don't have anything to hide" counterargument. As an aside, being the tin foil hat wearing guy/gal doesn't help the cause, explain it in plain language.
“Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say.”
― Edward Snowden
The logical fallacy here being that, based on that context alone, you should care because you will have something to hide in the future. Saying you have nothing to hide is always used in the context of one's sense of guilt, or lack thereof, based on past actions. A counterargument would then be to ask why you should be allowed to hide your future wrongs.
For many, the subject has nothing to do with that. It's about not wanting to be monetized without consent. There's also benefits in the form of protection against identity theft or social engineering. For others, the simple right to fundamental personal privacy itself is important - it's about not having all of one's life's details on public display.
Also known as "none of your goddamn business."
As a tangent, because it's now stuck in my head and needs expression - the more thought you give to the problems introduced by technology that blur or step over this line, the more you realize how much harder it's becoming to prevent outcomes where privacy is lost.
Only engaging AI under tightly controlled circumstances is one thing; having it in the background perceiving everything you say and do on your desktop is a very different conversation. No matter what assurances are given that your privacy is protected, almost every situation like it that's arisen since the advent of personal computers has resulted in a loss of control through duplicity, intrusion, sabotage, bad design, or floundering integrity.
I always wonder… can a truly open and free new internet be built? What would be the options in doing something like this? Maybe running on existing hardware (fibre, towers etc.) to a certain extent…
Sure, we could do something clever with mesh network access points, or use tunneling (VPN) to build a pocket network on top of the existing Internet (TOR does something generally like this to create a more anonymous Internet). So if this were simply a matter of infrastructure, the tech is already there.
However, there are two problems. The biggest problem is adoption. What service can our little pocket network provide that would convince the lay person to tap into such a network? How are we going to advertise this to others? Even if we had our own copy of the current internet's infrastructure, we would have a cool webpage and spread by word of mouth and they would still have advertising dollars. Either we need a killer feature (that they can't simply replicate) or else they'll just win over the average person by the pillow talk of advertising bucks.
However there's also a philosophical problem. To create a open internet, it has to be available to everyone and our problem is that includes the asshole corporations we don't like. The fundamental nature of an internet is to be an interconnected network. By building our own separate network, we're fundamentally creating a walled garden network, not an open network - it's essentially defined by who we're keeping out.
But I'm not going to leave you without a solution. Here's the framework of what I think we need to do to fix the internet†:
We need to stop treating internet access like a consumer good. It needs to at least be treated as a utility, i.e. as something that has an inherent monopoly and doesn't self-regulate through the process of supply and demand - there is only one internet, no substitute exists. Heck, I'd argue that internet access should be a human right, a tool that fulfills a basic need for connection and communication.
We need to restore network neutrality, ISPs need to be content neutral, because if they can pick winners and losers, they'll make private deals and pick the winners that work best for them (often another branch of themselves). Since we lost network neutrality formally in the USA less than a decade ago, the internet still looks kinda mostly open, but it's eroding slowly.
We need to separate ownership of the physical network equipment from the ownership of the information services. Let's call these 'equipment ISPs' and 'general access ISPs'. The physical equipment should be owned and maintained by small companies, ideally with about 5-10 field technicians (the physical footprint that covers will vary based on the setting, dense urban settings will need more companies than sparse rural ones). These small equipment ISPs will not be allowed to negotiate directly with the consumer. The Access ISPs will be the ones that will lease an IP address to the general public as well as basic services such as DNS, and will compete on general service quality (up/down/latency speeds) that they'll have to negotiate with equipment ISPs to ensure quality of service, access ISPs can also sweeten the pot with things like offering an email address or bundling with media services(e.g. Netflix), etc. Equipment ISPs should be expected to have deals with multiple service ISPs, and be prevented from having exclusivity deals. Ultimately, the goal is to allow the general public to have options about which ISP they choose that's not fundamentally limited by where they are at, and the service ISPs are then on the hook to work with the equipment ISPs to fulfill those promises. Equipment ISPs are being given a small monopoly, but if they perform shoddy there'll be neighbors on all sides to shame them, also they'll have to work with at least one or two access ISPs to have any income at all.
Start choosing people over brands. The biggest crime corporations perform against humanity is to take credit for the work that is ultimately done by unique, talented people, then internally treat people as fungible assets that can be let go once they're not useful. lemmy.world is administrated by @ruud and a small team of admins (check your instance's sidebar for more details). If @ruud and lemmy.world split and he created a new, different Lemmy instance, I'd follow @ruud to the new insurance because he's proved his talent at weathering the problems of keeping a service up and running in the modern internet, whereas lemmy.world … is just a domain name. Google wasn't nearly as evil when it was still run day-to-day by Larry Page & Sergey Brin. Valve rakes in money, but Gabe Newell keeps the company priorities on actually being a good game platform. By contrast Steve Hoffman is hated partially because it often feels his job is to be the face of an otherwise obscure board of directors and he serves them in a way that he doesn't serve his employees, the moderators, or the users in general.
Overall, that's four things we can do. None of them are easy. One is on the global level, one on the national level, one on the state or local level, and one on the personal level.
†I live in the USA, so my perspective is through that lens, but I'm trying to offer ideas that should generalize.
Yeah. This project doesn't go down as far as hardware, but it did take pains to make it as difficult as possible to extend it in bad ways: https://gemini.circumlunar.space/
Don't be greedy if you are a dev or owner of a website, what you make should be always 100% free from ads and trackers. If you are an user dont give away money to this pigs, if you need something don't rush to amazon but check some local web market first.
This is the correct answer. All of the replies saying to use Firefox/support FOSS are missing the point. Once Google rolls this out and promotes it as higher security and guaranteed ad impressions, it will become the standard because all of the websites you want to use will opt in. It won't do you much good to keep using Firefox when your bank, your employer/school, and every news/weather/sports site you try to use require a Google-verified, ad-displaying browser. It's not our choice to make, and that's the point of doing it this way.
I'd go one cynical step further to say that once they have complete control over how pages are displayed on your end, they'll roll out a subscription for ad-free* browsing, which will eventually include ads anyway a couple years down the road.
@whatisallthis i'm still hopeful for web to stay open, but I forgot there more people who don't care if CompanyABC takes over the web until it affects them personally
I mean yeah I hope the internet always stays open. Just like I hope Sallie Mae helps lower tuition prices and Zillow stops buying and inflating the housing market.