Food giant Ferrero on Tuesday announced the imminent launch of a vegan version of its popular hazelnut spread Nutella in Italy, France and Belgium, saying the move was in response to changing consumer tastes.
As noted in the article, Nutella is made with palm oil, whose farming often results in habitat loss for animals such the Bornean orangutan, which is critically endangered. Ferrero claims they have a chain for palm oil such that it doesn't come from devastating monoculture plantations, but whether that's enough or even if it's true at all isn't my call to make for you. I don't personally take palm oil as part of my diet as I see it as something I can practicably cut out to reduce harm, but whether this is vegan or just plant-based is something you'll have to decide.
They're made by a local supermarket chain here in Europe, one of their organic brands. They use sunflower oil instead of palm oil, and taste fantastic. Apart from that, just sugar, hazelnuts, cocoa, lecithin and vanilla. Maybe check organic supermarkets in your area?
Some are really good (and some are awful - looking at you, "Flora Plant"). If they sell Bionella where you live, try it, it's vegan, organic and fair trade and it tastes just as good as Nutella.
But why chickpeas and rice syrup? There's lots of vegan hazelnut spreads which taste better than Nutella and don't need such rather exotic ingredients...
Well, here in Germany, chickpea is relatively exotic. And I've never seen rice syrup as an ingredient in anything that wasn't specifically made for vegans.
It just feels like they created a product specifically for the vegan market, which means they're alienating parts of the non-vegan market. And yeah, I just don't feel like that's necessary.
It's sweet but not overly sweet and very rich. It's like if you took fudge, made it creamier, and spread it on something. It's been quite a few years since I've had it. Because it's one of those foods that, like bacon, everyone seems to treat as literal perfection as almost a meme, I'm sure it has an air of intrigue to it. Like bacon, I feel, it's pretty good but unexceptional.
It's basically chocolate frosting that for some bizarre reason people have convinced themselves is healthy, I guess because there's a tiny amount of hazelnut in it?
Nutella marketed it as healthy as it contained milk (powder) and hazelnuts. It was never healthy due to the amount of sugar.
It was originally made with hazelnuts to make a cheaper chocolate alternative. But hazelnuts are still expensive so they bulk it with palm oil. It’s basically chocolate mayo now.