Hasbro's $1 billion bet on internal game development
Hasbro's $1 billion bet on internal game development
Last year was a massive one for Hasbro's video game business, with Monopoly Go and Baldur's Gate 3 providing the toy ma…
lol, lmao even. BG3 was a huge success because of larian you money grubbing morons
Yeah, because Magic the Gathering: Arena has been managed so well.
Expect any first party titles from Hasbro to be incredibly unstable, crash consistently, and never receive any meaningful post-launch maintenance updates, just more things to sell.
They aimed to do better than MTGO with its spaghetti code made by underpaid developers, and they ended up with the flashier looking Arena with spaghetti code made by underpaid developers. They also made sure it was missing half of the game's cards and the capability to implement much wanted features like more than two player matches and spectator mode.
I'd even take the capability to actually handle regular game actions without 15+ clicks, or consistent audio functionality.
It honestly blows my mind just how much better MTGO is compared to MTG:A. You have to get over an interface from the early 2000s, but it's not like MTG:A does card animations anymore, and the audio call-outs are re-used when they work, so the only thing you really miss are the incredibly obnoxious animated pets which sell for like $15 each. Hasbro really loves to innovate backwards.
And D&D Beyond is another great example - you have shit tons of material and a source that was built by someone else, you buy it and do nothing with it? And it’s not intuitive and lacks basic features?
I’m super excited to see what kind of microtransaction laced minimal effort game we get from them.
Nintendo used to be a company that specialized in cards, although these days it's more associated with carts. They made a very successful transition into gaming, but still make cards in Japan.
I can't see Hasbro being as effective though. I'm sure Hasbro is just going to try to churn out shovelware that bears their IP so that they can monetize things they own.
The only way it could work IMO, is the other way around: a game dev company buying them.
I originally read this as Haribo and got excited about the rich candy gaming universe we’ll never now know.
Now I need gummy bear themed everything, thanks for the disappointment.
Nothing wrong with a toy company moving into games, but Hasbro is an IP licensing company.
What's this? More delusional execs?
Make sure to bet the entire balance sheet on one game, and then when it fails blame the devs.
Monopoly 2
They named their new gaming division:
More-ON: X-EKS