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Definitely makes me not want to buy their AAAA games if they can just revoke the licenses against our will a few years down the road.
How do they not see that this is hurting their brand long-term?
Modern American capitalism doesn't care about long term brands. Shareholders demand quarter on quarter growth.
Ubisoft is French
We should probably change it to "American style capitalism" as the behaviour seems to have either originated or mainlined in America first. But it's seen in most global and domestic software companies around the globe today.
I always joke how business majors are stupid.
Don't worry, I'm sure they won't burn us with the new Star Wars game!
If what theyve already done didnt do it, this wont.
I only buy games at super ultra mega steam sale prices for this reason. If I lose a $5 game... so what