Let's not pretend that custom plates are "expensive" on the scale of vehicles. They're usually pretty cheap, in fact those smokey the bear ones cost a whopping $40 extra. You aren't getting a fancier truck or car for $40.
My friend has a tattoo on his calf that says "VEGAN" in big block letters. He got it maybe a year or two after he went vegan. It was a pretty radical change because before that, he would make amazing beef jerky.