My wife also hates clothes shopping. She used to get stressed out about it to the point where she would put it off until it was absolutely necessary, and then I would need to go and help her find things at the store.
Thankfully, she has got over that now. She still doesn't like clothes shopping and puts it off as bit. But when she needs to, she has more patience when looking for clothing and doesn't need (or want) me there to suggest things. So it's pretty much a perfect situation (for me at least).
I prefer to buy things online. I'm assuming your wife is the same but sometimes shops in person to try stuff out. Something that really helped me was taking my body measurements and checking the size charts online.
Yep, online shopping for quality things that I'm not going to have to replace often is way better than shopping in person. Knowing how to measure correctly, especially bra measurement is super important and I don't return much at all.
For clothes, half the trick is being able to get consistent sizes. One of the reason I’ve been getting CarHartt lately is that they not only have more size information than most but I can actually get the same fit more than once.
LLBean used to be good with this too, but now that all my ancient LLBean clothes are starting to show their wear, I can no longer find the same “model” of anything. Of course this may be a downside of clothes that last longer
Interesting. I went shopping to a big mall by myself recently to shop to replace my slightly rubbish clothes selection. I had remote help from someone I know who would say "you need a baby blue t shirt, it goes with your eye colour" and I'd go out and find one of those that I liked.
Now you mention it, that is much more of a game/scavenger hunt. Perhaps that's why I preferred it!
As a guy, this is why I love working from home since Pandemic. Since I no longer have to look professional, most of my clothes shopping is online order from CarHart or LLBean