The ad tier will now be the default of the retailer's Prime membership, but subscribers can opt out of commercials by paying an additional $2.99 per month.
Piracy gets you a higher media quality, gives you more options for playback, doesn't require an constant internet connection and gives you permanent access. Why would I pay for a worse experience?
edit: I'd like to add that I would gladly pay higher than DVD/Bluray prices to get DRM free media from the original publisher.
For the last year, the number of worthwhile movies that I can watch on Amazon vs. through a paid subscription to someone else on Amazon has been steadily decreasing. Honestly, they've been getting scummier for five years. This may be the cancellation of my Prime service.
Just out of curiousity, is there an Amazon competitor for online shopping? I mostly use eBay and AliExpress for tech stuff, but the $3/month grab after spending $120/year on Prime is just bullshit.