From baby clothes to popcorn makers, borrowing items rather than buying them is a growing trend
The theory is simple: instead of buying a household item or a piece of clothing or some equipment you might use once or twice, you take it out and return it.
It’s nice however let’s assume that it is the main consumer model. Then everything becomes possibly 20 times more expensive as companies need to keep same profit (shareholders) and now 20 people pool money to share the thing. It’s not a solution to capitalism, however it would work wonders for environment.
Yet it is us doing all the work for the environment while companies don’t lift a finger and get all the profit. Not a viable long term solution to a fundamental problem of wealth.
Yeah, this is the one piece a lot of people miss: in any decently competitive market, individual firms have effectively zero power to set prices; they must instead accept the prices determined by the market.
Knowing that, the solution to that sort of corporate BS, then, is to ensure markets are competitive by busting monopolies, lowering barriers to entry, and getting money out of politics to reduce the effect of lobbying.
Not really, not every business is in bed with the politicians. This was a worse case scenario where rentals became the main method of purchasing, so everyone would be on level ground. Those making 20 times profit margins are not everyday businesses, they ae luxury brands who would still thrive on their branding alone.