I've said much the same many times (I wouldn't go quite so far too say he's "evil", but he's very clearly not a good person) and it's wild how many people will leap to the defense of the multi-millionaire. "He's helping people" they say, as if he's not explicitly aiming to enrich himself further with even his most philanthropic videos. That he did a straight up squid game enactment is completely tasteless.
I think you've hit it. He's not evil as much as opportunistic and amoral.
I saw this mini documentary about him where he simply admitted he would do anything to be famous. If the documentary is to be believed, he started filming random acts of kindness because he tried everything else and failed to achieve his goal of being famous.
I have always felt he is a bit of a psychopath. Not the evil, serial killer TV trope psychopath, but still one with that blinded, single vision, relentless pursuit mentality.
From watching interviews, he's absolutely the epitome of grind culture, but he's not doing it for cash or influence. He seems to legitimately be doing it because he wants to see how far he can go with it. But, he's so calculated and single minded with it, if feels borderline unhinged on the outside looking in. He's probably not trying to make a skin suit, but if he thinks it'll get views, he'll do anything.
I don't know anything about him but he has that cold look in his eyes. Sorta like Terrence Howard and Kanye West. But with a fake smile. Creeps me out.