It's very funny that his single biggest failure is so public. Like if The Boring Company couldn't find customers, it would just quietly shut down. Newsworthy, but only for like a day.
This is monthly stories about severe incompetence and petulance.
Ha I didn't want to put this in my comment to complicate the point but no they've only done one actual thing so this could have happened and I don't know that we'd know.
There are different levels of "public". Musk doesn't need to publicly announce he's telling all the advertisers to fuck off, he could tell it to them on a private call and then the public would most likely only know what advertisers are pulling out. The whole "fuck off" statement never needed to be public, Musk made it public because he can do whatever the fuck he wants. The same goes for a lot of things you see about Twitter. He didn't need to do his things in public, he simply did.