In 2015, Stephanie Meyer—the author of Twilight—wrote Life and Death: Twilight Reimagined, which is pretty much the same book and the same plot line save for every character* being gender-swapped. For example, Edward Cullen becomes Edythe Cullen, and Bella Swan becomes Beaufort Swan.
Given how openly and incessantly horny people are about 7ft-tall-uwu-step-on-me-please dommy mommy gfs at the moment, there's clearly a not insignificant segment of the male population for which Life and Death could be enjoyed in much the same way Twilight was by that segment's female mirror back in 2005.
* The protagonist's parents are the only exception to this, which according to Meyer is due to how rare male parent custody is after a divorce in the US, especially when the book is set.
i mean, the fact that we never heard about this pretty much shows that it wasn't a success.
contrary to men being known for being horny, they read almost no horny books. erotic literature is like over 90% female readers. don't ask me why, but men just don't like to read their smut the same way women do. so no, i don't think this ever had any chance of succeeding unless it was a movie instead, but how often do movies that are only about women being hot actually succeed anymore?
Alternative theory: teen boys/men would, on the whole, rather be caught dead than reading anything associated with (gasp) girl media. Which the twilight franchise and Stephanie Meyer is.
Once you start paying attention, you realize that the things society hates on most for no real reason is media meant for teenage girls.
We are in 2023 and TIL about this? I was never a fan of the franchise, but considering how the publicity for it was everywhere back then and how everyone seemed to be talking about it- I can't believe this flew under my radar.
I'm into anime and manga. This trope is overdone there, generally in harem stuff. In the US, maybe Betty and Veronica? I've never actually read or followed one, but that was my impression from Tvtropes.