For me it's the recent percentage in increased subscribers.
Is Ben Shapiro better/worse than Rogan? Isn't he branded as a more "intellectual" to those who listen to both?
F.
Shapiro is far better educated and informed than Rogan. He's more of traditional conservative, who only begrudgingly supports Trump. Of course he's still a propagandist and a liar.
By having a black female, the right can point to a single source when accused of being either racist or misogynist. No longer do they need to remember two separate podcasts to affirm they are neither racist nor misogynistic. That leaves them much more time to beat off to JRE and his clones and lesser offspring.
I'm making a rather cruel joke, but I do find some friends who struggle (lazy / busy, I'm not sure why) to read a news article I might share with them and, who will share with me some 20 sec Instagram clip with the words flashing up with Peterson or Rogan "slamming", "owning", "destroying" the libs. A quick Google usually dispels the quote or shows that the subject is not so simple.
I should also add I do listen to podcasts and radio and there's nothing wrong with both.
I'm these people. Probably read like 7 books in my life but dozens of audio books 🤣. I get distracted while reading a book. Can crush audio books when I'm cleaning or driving though.