I've seen a lot of rulers that actually don't have a mark at 0 and instead go right to the edge as 0. Typically they are worn down, being made of wood, so the accuracy of the first inch is dubious. To ensure the distance is correct, sliding the ruler down one unit is a good idea. So, my ruler starts at 0 but my measurements start at 1.
It really depends on what you're measuring. Good luck measuring the distance from a corner if you can't get 0 to touch the end.
Tape measures are almost always designed with this in mind, so you can hook the end over an edge, or butt it up against something and the measurement will be accurate both ways, since the metal end can slide in or out by just the right amount.
Rulers measure cardinal quantities and not ordinal ones. There is no cardinal numbering scheme that starts at 1, all of them "start" at 0. For ordinal numbering schemes, the symbols are arbitrary anyway and you can start with whatever you want. It's equally valid to start with 1, 0, -1, A, or "aardvark". The only benefit to picking 1 as the start is to make it easier to count with your fingers while picking 0 lets you easily convert an ordinal quantity to a cardinal one.
When playing games with the kids, we start at 0 being the position you are currently in, then count from there.
e.g. in snakes and ladders, if you are on spot 30 and roll a 5, tap spot 30 and say "zero", then spot 31 is "one" etc.. till you are at spot 35 saying "five".
Teaches the kids about zero and avoids miss counts from the younger ones counting their current position as "one"
i wish the people making buildings around here knew that. some start at floor 3, others at 5. some start at 0. others at 2. every building has its own story. you need to understand the building before you can understand your position in it.