It's so weird how quite a few mediocre/average Ligue 1 strikers end up shining in the Bundesliga. Modeste, Mateta, now Guirassy among others. Are teams there better at exploiting their qualities ?
That's a wild extrapolation of a random executive saying they have to bring "games that matter" to the US in an empty sales pitch to attract US broadcasters to buy Ligue 1 rights.
If anything, that sounds a lot more like the Supercup trophy, that is already played abroad anyway.