If they want to bolster the US market, how about not signing a TV deal with beIN Sport? Of the top 6 European leagues, Ligue 1 is the most inaccessible.
I don't see the benefit. In the first place, Ligue 1 isn't even really available to American viewers on TV, as Bein holds the rights and is hidden on Premium Sports TV packages that few soccer fans get these days since everything else is easier to find.
The Premier League, Bundesliga, La Liga, Serie A, and a few other major European leagues are far more accessible to viewers in the United States, so Ligue 1 is at a major disadvantage.
As opposed to cup games, preseason friendlies, etc.
‘Regular season’ adds more context to people only really familiar with American sports as well (though I’m not sure how many American’s unfamiliar with European leagues would be clicking on an article about Ligue 1 in the first place).
Ligue 1 still chasing the lost revenue from its deal with mediapro that went sour. Was a record deal and they had all planned for it accordingly, and going from 20 to 18 teams was an attempt to fix their finances. It's still on its way back but this isn't the way
PSG has definitely gotten a grip in the US market at least in terms of visibility and recognition. I see lots of kids with PSG gear even though they may not follow the team closely.
I don't think it would go that well, PSG's really the only French team that could draw a half decent crowd in the US, otherwise you're probably looking at Mazatlan-Juarez repeats.
Swear Spain and France will do anything to fast track their way to money instead of investing in the rest of the clubs in their league and marketing it properly. Instead they just suck off the 3 clubs they care about who already have all the money.
They’re just trying to make Jacksonville the London team it seems. Germany gets good matches like Chiefs vs Dolphins, the best AFC teams currently and with two of the biggest stars in Mahomes and Hill
Given that people consider it a Farmers League - let's send some matches to Idaho or Iowa.
In all seriousness, who has thought that this could be a good idea? No league has done that, and the only time Spanish League did that, nobody liked it.
That's a wild extrapolation of a random executive saying they have to bring "games that matter" to the US in an empty sales pitch to attract US broadcasters to buy Ligue 1 rights.
If anything, that sounds a lot more like the Supercup trophy, that is already played abroad anyway.
Ez, bring back the Coupe Drago and have it played in exotics places, during the CdF games.
Or create like a Coupe des Clubs Champions (de l1) where you have the past winners play where there used to be 4 more matchdays, like either you start L1 in September/last W-E of August and have that in the US (it's 4 matchs) or just before/after international breaks (not the entire competition at once in that case)