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How are the titles of territories determined?

Maybe I'm just not phrasing the question right, but I can't seem to find the answer online.

When I conquer "The Petty Kingdom of X" and "The Earldom of Y," why do they change into "The Duchy of X" and "The County of Y?"

If I want to choose a different naming scheme for territories within my realm, is it possible to do so? (I'm aware that I can customize any title that I hold directly, but I'm curious if the default naming scheme can be changed throughout my realm)

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2 comments
  • I couldn't find anything, but if I had to guess, it has something to do with the title holders culture.

    • That's a good observation. Since making this post I bought the Royal Court DLC that lets you hybridize cultures, and I found that "Naming practices" are part of the aesthetic options for cultures.

      I have the same primary titles on my current run as I did on my previous run, but this time I have a Russian-Finnish hybrid culture instead of straight Finnish; and my titles are Tsardoms and Grand Principalities instead of Empires and Duchies.

      EDIT: After playing around with it some more, I'm pretty sure it's the Heritage that determines the name of titles, regardless of Naming Practices. On my new run I have an Afghan/Rajasthani hybrid culture. Upon adopting the Iranian Heritage from the Afghan culture, my title switched to Shah, despite retaining Rajasthani Naming Practices and the Gurjar language.