Seems like the right approach to start their own server, instead of making accounts on some of the flagship instances, which only perpetuates the centralisation dogma.
It also does away with some of the really awkward practices news organizations engage in wrt social media. The number of @JournalistNameCBC handles out there is kind of super cringy, and seems to point to journos having company-specific/company-mandated social media accounts, but without any actual company support for them.
Something like this makes having a company-mandated social media account something they're assigned, just like an email address, rather than something they're personally responsible for.
What I'd love to see is news companies spinning up their own instances, for example, a CBC-owned Mastodon instance, with accounts such as journalistname@cbcnews. It'd work exactly like a company-assigned e-mail address, and would function as such. That each and every post on such an account would be seen as the journalist working under the company, and not their own personal views.
And if a journalist wants his own personal account, well, they can either spin up their own instance, or perhaps a union of journalists would spin up an instance, with journalists setting up their accounts that are not tied to any news agency or company.
Am I being too naive and optimistic here? Maybe. But do I want this to happen regardless, yes!
Upon reading the article more closely, this is what the BBC is doing. My bad!
Unsurprisingly given its extremely high profile as a purveyor of transphobic coverage, many mastodon instances have greeted them with a firm block. (If this confuses folks who don't pay attention to this sort of thing, just picture in your head if it was fox news.)
Ok but not everything revolves around trans people's issues. Can we be glad for a positive development for once, or will we remove everything that does not 100% agree with our view of the world from the fediverse?
Defederating isn't irrational, it's not a matter of personal beliefs it's a matter of actual people's lives and being allowed to express themselves. Going against that is inhumane and anyone that does it should be held accountable for their actions. Despite that, mainstream attention direcred towards the fediverse is a positive advancement.
The BBC is actively transphobic, and regularly publishes transphobic content that stirs up hate. Given that I admin two trans heavy instances, I won't be federating with them