I think the older people are too addicted to give a shit and younger people would just find it amusing.
I don't know how effective it has been, but the UK goes out of their way to make the packaging look really shit.
Standardised packaging with distasteful colouring, bland fonts, health warnings. I hope they do the same with vapes (although disposable vapes are being banned so that's cool).
UK ones are like that too. They're not all the same picture as above, they show some pretty gnarly stuff. I'm pretty sure I've even seen a stillborn foetus.
The problem is, every pack looks the same, so if you're out with mates you gotta really keep an eye on your smokes or put some identifying mark on them